Case Study - Dealer Tunes Sales Processes


Testimonial


"Using the Sales DashBoard has given us good control of customers that are in our dealership at that moment and allows us to go back and sit with our managers and client advisors to review opportunities we missed in prior days."

–Victor Sousa, BMW of Tenafly


BMW of Tenafly fine–tunes sales processes, attracts returning service customers to their drive


Victor Sousa has served as general manager of BMW of Tenafly in Tenafly, New Jersey, for less than a year. Discussing how DealerSocket has helped jumpstart his new sales staff, he stated, "Using the Sales DashBoard has given us a good handle on customers who are currently in the dealership and allows us to go back and sit with our managers and client advisors to review opportunities we missed in prior days." Sousa also expressed enthusiasm for diving into the campaign and business rule manager tools to reach a much broader customer base.

While discussing how he attracts repeat customers back into his service drive, Sousa credited DealerSocket, stating that it "empowers us to go back and mine our customers who declined a service, allowing us to resale a service, whether through a discount or another type of incentive. We want to give a customer a reason to come back into the store."

Victor has over 10 years of automotive industry experience, specializing in the BMW product line. Victor started his career within a BMW dealership as a valet. He has held various sales and management positions, working his way up to general manager of Open Road BMW of Morristown. Victor has vast experience with and knowledge of the BMW product line.








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