Case Study - Nash Chevrolet Empowers their BDC

NASH CHEVROLET EMPOWERS THEIR BDC WITH DEALERSOCKET CRM


Testimonial


"There really isn't a comparison. DealerSocket is far superior (in reference to previous CRM)."

Mike Jewell serves as assistant to the general manager at Nash Chevrolet and is in charge of new car inventory, internet and the BDC (business development center). Nash Chevrolet has utilized DealerSocket since March 2013.

Before DealerSocket, Nash had used Sales Edge by Option Soft since 2006. "There had not been any enhancements or changes to the software since the implementation," says Jewell. "We could not compete with the other Chevy stores in the Southeast with the CRM we were using." When asked to compare DealerSocket with Sales Edge, Mike states: "There really isn't a comparison. DealerSocket is far superior."

Jewell reveals that, during the decision process for a new CRM, it came down to DealerSocket and VIN Solutions, saying, "The reason we chose DealerSocket is, although both companies are growing quickly, my research shows DealerSocket is doing a better job managing their growth from a customer–service perspective." Mike also says DealerSocket is a far more affordable solution, and he got a great feeling from the DealerSocket people.

When asked about his favorite DealerSocket feature, Jewell states that he loves how the DealerSocket Internet Lead Management tool empowers his BDC, stressing that they have implemented follow–up processes for excellent execution. He also likes tracking phone calls through CallManagement, saying that "I know where all the calls and leads are coming from, and I can determine if we are putting our advertising dollars in the right place."


"(With CallManagement), I know where all the calls and leads are coming from, and I can determine if we are putting our advertising dollars in the right place."

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