San Clemente, CA | July 24, 2012 -
DealerSocket, the leading CRM solution for the automotive industry, has released DataRefresh, a powerful new data validation and append service for auto dealers. DataRefresh is a monthly service that performs NCOA, CASS and DNC flagging and appends addresses, phone numbers and email addresses.
“Quality and accuracy is of the utmost importance when it comes to a CRM database,” said Brad Perry, DealerSocket co-founder and CTO. “DataRefresh keeps your most valuable asset-your data-clean, current and accurate.”
DataRefresh validates and appends customer addresses, phone numbers and email addresses for all prospect and sold customer records in a database. By verifying customers' email addresses and allowing prospects/customers to choose a communication preference, auto dealers remain in compliance and keep their online reputations positive. “DataRefresh is more than the traditional data-cleansing product and process. We have combined cleansing with adding and validating information in a simple, done-for-you way,” Perry elaborated.
DataRefresh increases ROI and customer connectivity by:
- Increasing valid email addresses and phone numbers
- Limiting email bounces and spam complaints
- Managing opt-out preferences
- Identifying phone numbers that are DNC (do not call) listed
- Decreasing postage, print and overhead by removing incorrect and outdated addresses
- Reducing the costs related to list-marketing initiatives
According to Perry, “DataRefresh is yet another step we (DealerSocket) are taking to create a single source of accurate, usable and clean data for dealers to use in marketing, list distributions and the tracking of customer communication preferences.” For more information on the importance of clean data, see DealerSocket's white paper, Cleansing Customer Data.
For more information on DataRefresh and DealerSocket's many CRM solutions, please call (877) 888-8048.