Scott Deetz couldn’t catch a free moment. With internet lead counts up nearly 400% from the group’s monthly average, the digital sales manager for Iowa’s Mason City Ford Lincoln needed to create efficiencies while maintaining quality. At the direction of his forward-thinking General Manager, Luke Schmitt, Deetz turned to the CRM’s built-in communication and automation tools.
Texting for immediate connection
Using the CRM's SocketTalk texting and internal messaging tool, Deetz's BDC team can quickly address customer inquiries and update each other on critical activities.
"We know that internet shoppers are looking at 15 to 20 cars," Deetz says. "So that first communication better have a picture of the vehicle and be personalized, so we stand out from our competition.
“We use SocketTalk to communicate with each other, too,” he continues. “We have a customer coming in tomorrow to purchase a Lincoln she inquired about 30 days ago. Through SocketTalk, I was able to start a text conversation with that customer. SocketTalk then allowed me to communicate to the salesperson that the customer hadn’t purchased a vehicle yet and to reach out. Without SocketTalk, that doesn't happen."