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CASE STUDY - CRM

"It not only has to do with the power of the CRM, but also the processes we put into place with our consultants, which the CRM helps us execute."

- Eric Nichols, Apple Honda



APPLE HONDA INCREASES INTERNET SALES BY FINE-TUNING PROCESSES

How Buy Here Pay Here Dealers Benefit from Credit Reporting
"We have implemented an extended follow-up process, where we now follow up with our lease portfolio for a year and 180 days for all of our Internet leads."

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