Sales and Marketing Operations Analyst

Dallas, TX, US

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SALES AND MARKETING OPERATIONS ANALYST

POSITION SUMMARY

The Sales Operations Analyst is responsible for reporting and analysis to track and drive Marketing effectiveness.  This role will regularly conduct analysis to inform leadership decision-making and provide visibility into progress on executive and board-level priorities.

This position reports to the Director, Sales and Marketing Analytics but will also work closely with Marketing & Demand Generation leadership.

RESPONSIBILITIES

  •  Develop and maintain KPI Dashboards and Management reporting for the marketing team.
  •  Manage campaign creation and analytics through Salesforce.com, including setting up Campaigns, designing dashboards and monitoring the analytics

  • Create, own, and maintain the logic and processes to support trustworthy and efficient consumption of business data for marketing leadership team

  • Identify opportunities for developing new data sources and provide technical leadership around making those data sources high quality and broadly available.

  • Create self service tools for analysis and reporting used by business functions company wide.

  • Perform in-depth analysis and reporting to provide actionable recommendations

  •  Interface daily with Sales Operations and Marketing team members to understand their holistic needs and goals

  • Audit Lead/Opportunity data to ensure correct attribution for Marketing and Business Development

  • Work as a key team member to improve efficiency and automation of the overall lead funnel and marketing attribution model

  • Keep pace with industry best practices, technologies, and strategies

  • Provide documentation and training to end users

QUALIFICATIONS

  •  Proficiency with Salesforce.com Lead and Campaign Objects, reporting and dashboards
  • Strong attention to detail

  • Organizational skills, prioritization, and time management

  • Ability to work effectively with all levels of an organization including executive leadership

  • Verbal and written communication skills

  • Ability to work independently and as part of a team

PERKS & BENEFITS

  • Medical, Dental, Vision, 401k
  • Company-paid Life & Disability Insurance
  • Paid Vacation, Sick Days & Holidays
  • Paid Parental Leave
  • Collaborative & Open Office Environment
     

ABOUT DEALERSOCKET
DealerSocket is a leading provider of software for the automotive industry. Our mission is to drive the future of automotive, by simplifying the experience for its customers and partners with a suite of seamlessly integrated products. DealerSocket’s suite of products includes advanced Customer Relationship Management (CRM), innovative Digital Marketing and Websites, robust Vehicle Inventory Management, insightful Analytics Reporting, and solutions to streamline dealer operations such as Desking, Credit Reporting, Compliance, and a Dealer Management System (DMS) for dealers of all sizes. To put it simply: we help dealers sell and service vehicles more profitably, while improving their customers’ experience. The DealerSocket Team is more than 1,200 employees strong, serving nearly 9,000 dealerships.  We hire the best and brightest employees with offices in Dallas Texas (HQ), Southern California, Utah, Wisconsin, Albany NY, Kaliningrad RU, and Bangalore, India.  

 

Visit dealersocket.com/careers to learn more about how you can join our winning team!

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