Have you looked at the health of your CRM recently? Accurate CRM data is essential to your dealership’s success. In 2018, a report showed that business’ databases have anywhere from 60%-90% bad data. Your data quality can be measured in 6 fundamental ways: completeness, uniqueness, timeliness, validity, accuracy, and consistency.

Reviewing the 8 steps outlined here will ensure you maximize your marketing spend and vehicles sold.