I started my career working in dealerships, and to this day, my favorite part about working at DealerSocket is helping implement processes to help my customers sell as many cars as possible using our software.
I recently spoke with a customer whose sales team is capturing about 52% of customer email addresses. He knew this was not enough. “I’d like to set a goal of getting that number up around 70%,” he said.
I told him he was on the right track, but even that goal is too low. Your email capture goal should always be 100%. Everyone has email. It is too valuable to aim for anything less.
The goal is simple, the hard work is in developing the process to achieve it. That process starts with a commitment to the goal and utilizing the data and tools at your fingertips to track your progress.
Interested in learning more? Set up a demo:
The Technology Platform of the Future Is Here Now
RESPONSIVE WEBSITES AND DIGITAL MARKETING
We've got all the right tools to help your dealership earn more business. We'll use a unique combination of our innovative products to craft a winning strategy.DIGITAL MARKETING
From appraisal to acquisition to stocking to merchandising to pricing to syndicating to disposing, our tools provide opportunities to maximize the value of your inventory investment every step of the way.DEALERSHIP INVENTORY
INDEPENDENT DEALER MANAGEMENT SYSTEM (iDMS)
Merging the best-of-breed technologies from FEX DMS and AutoStar Solutions, iDMS is a revolutionary next-generation dealer management system tailored specifically to the Independent/BHPH market.iDMS
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Learn More About DealerSocket's Suite of Dealership Software
DealerSocket offers a suite of products that can help you get the most out of your dealership.
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