INDEPENDENT DEALERSHIP ACTION REPORT 2016

The car buying process has changed dramatically the past few years.
It is crucial that dealers constantly reevaluate their processes to ensure
they are evolving with the times. For this year’s Independent Dealership
Action Report, we set out to take a closer look at the fact and fiction of
the car buying process. By juxtaposing consumer perceptions against
those of independent dealers, we can understand the customer better
and identify areas of opportunity to meet their needs.



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