How often have you heard the response, “But that’s the way we’ve always done it” in this industry? We’re sure too many to count on two hands. We can’t hang onto old ways of doing business forever, and the COVID-19 pandemic has proved that.
As we prepare to enter what is arguably the next Golden Age for the used car market since 2009, your independent dealership has a huge opportunity to appeal to a quarter of the U.S. population that is the Gen Z prospect pool. This free white paper Decoding the Gen Z Car Buyer will help you do just that.