Global Speaker and Generations Researcher Jason Dorsey to Deliver Keynote at DealerSocket's User Summit

May 20, 2019

Generational Expert to Share Valuable Insights and New Research about Success in Automotive Retail

DealerSocket Inc., a leading software company for the automotive industry, announced today that it has selected Jason Dorsey, Co-founder and President of The Center for Generational Kinetics, who is a best-selling author and the leading generations speaker, and whose family has worked in the automotive industry for more than 30 years, to deliver the Keynote Address at its user summit.

"We are thrilled to welcome Jason to the DealerSocket User Summit as a keynote speaker in what is an important event for the automotive industry," said Sejal Pietrzak, President and CEO of DealerSocket. "It will be valuable for our customers to hear from Jason and leverage his unique research as he offers specific, practical solutions to drive measurable results for dealerships."

Scheduled for August 21-23, 2019, at the Marriott in Anaheim, Calif., DealerSocket's User Summit 2019 has the theme of "Drive" and will provide attendees with three days of innovation, education, and collaboration. Dorsey will deliver his keynote address on day one of the conference in what promises to be an entertaining and insightful presentation on how generations buy and work in automotive, how to market and sell to each generation, and he will unveil his research center's latest findings into the newest generation that is rapidly emerging as consumers, employees, and trendsetters: Gen Z.

"There has never been a more urgent and important time to understand Gen Z and Millennials in the auto industry," said Dorsey. "Millennials now outspend every other generation of consumers and are the largest group in the workforce. Gen Z, already age 23, are ushering in a new era of communication, engagement, and expectations that will drive new change on every side of the automotive industry."

Dorsey wrote his first bestselling book at age 18, and he is considered the most sought-after millennial and Gen Z speaker and researcher. He has been featured on more than 200 TV shows, including 60 Minutes, 20/20, The Today Show, CNN, CNBC, and The Early Show. His family worked in the automotive industry for more than 30 years.

"I'm incredibly excited to share at DealerSocket's User Summit our center's latest research into these essential generations - in particular, the hidden drivers behind their mindset as customers and employees - as well as specific actions that dealers can implement immediately," he continued.

"Each of the strategies and actions I share will work whether an attendee represents 50 dealerships or an individual location. My recommendation is to bring as many leaders as possible from your dealership to DealerSocket's User Summit, because each will leave with specific actions they can use immediately to help your dealership, from marketing and customer engagement to fixed ops satisfaction scores and sales consultant retention. This is the exact right time for dealership leaders to separate myth from truth with these important generations and I'm incredibly excited that DealerSocket is leading such an important industry conversation," said Dorsey.

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