July 8, 2014
DealerSocket is introducing a new product that promotes service retention during F&I and service opportunities. MarketPlace Loyalty is a pre-paid maintenance product linked with executable strategies through email, phone, and direct mail reminder campaigns all from DealerSocket CRM.
Over 65% of customers that purchase a new/used vehicle never return to the dealership for service. MarketPlace Loyalty grants dealerships more opportunities to promote multiple service packages, during key moments, which benefit that specific dealership and guarantee customer loyalty. In addition, dealerships that implement MarketPlace Loyalty saw a dramatic decrease in their marketing expenses by an average of 61% allowing dealerships to focus their marketing budget on greater opportunities such as return or new customers.
Key facts about MarketPlace Loyalty:
DealerSocket offers a suite of products that can help you get the most out of your dealership.