A simple glance at today’s technology landscape makes one thing abundantly clear: mobile is king. According to Google Analytics data, nearly one-third of today’s online purchases are made on cell phones or tablets. That doesn’t count research, review reading, and comparison shopping beforehand. Did you know the average shopper now spends 14 hours researching before entering a dealership?
Your customers expect the information they need, how and when they need it. It extends beyond your website. Consider that nearly 50 percent of independent dealer web page sessions taking place on mobile devices. The evidence is compelling.
We have found four reasons that mobile tech should be part of your strategy.
1. Mulitply Your Online Leads
Google’s algorithm update ensures that mobile-optimized sites receive a boost to their rankings for searches performed on a mobile device. This means that when you account for customers who shop online with a mobile-friendly website, your dealership will be found more often. According to DealerSocket’s Independent Dealership Action Report, most independent dealers’ inbound leads are attributed to mobile sources. In addition, nearly 50 percent of independent dealer web page sessions take place on mobile devices.
2. Increase Efficiency for all Users
Mobile technology can elevate your customer experience by creating a seamless, transparent process for your buyers and staff. It catapults the efficiency of your employees to levels never before possible. From faster inventory upload with a mobile VIN scanner to seamless CRM sales and transparent desking solutions, mobile technology will pick up the pace at your dealership.
3. Increase Staff Adoption
Staff adoption for mobile solutions is usually high. It’s easy to use, requires minimal training, and makes streamlining processes a snap. It also helps your employees to connect more with customers. That’s right, technology can actually help revive the “human touch” at your dealership. You might be surprised how often your staff members are chained to their desks and out of touch with the buyers who are walking your lot.
4. Improve the Customer Experience
Stellar customer experience keeps shoppers coming back for more. And no matter which software it’s applied to — website, CRM, or DMS — mobile builds trust. Mobile desking, for example, enables sales staff to negotiate without leaving the customer. Sales teams enjoy continuous interaction with their buyers instead of going back and forth to the desk.
Mobile technology is about much more than cost savings or time efficiency. Buyers trust businesses that feel more organized, and they reward them with their business. When you leverage mobile technology to provide a seamless shopping experience to your car buyers, you will close more sales, increase revenue, and ultimately, create repeat buyers.
For a more detailed look, download Mobile Strategy: Four Reasons to Rev Up Your Mobile Strategy today.
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