“We are much more efficient and are able to keep track of customers in all stages of the buying cycle.”
DealerSocket recently launched a new version of their CRM specialized for the Independent Market. The professionally designed campaigns automate the follow–up process on all phone, walk–in, and Internet leads, ensuring you never miss another sales opportunity again. A robust email template library has you covered on every holiday and occasion. The DealerSocket mobile application allows you to manage your daily work plan, browse inventory, receive push notifications, and follow–up with customers at any time, from anywhere.
“Our store was a paper nightmare,” commented Lori Pyttlik when asked what business was like prior to using DealerSocket. At Road Sport Auto Credit they felt discouraged not having a CRM catered to their Independent Dealer needs, thinking that there was no alternative other than dealing with stacks of paper. That was until the General Manager Howard Ackman saw a demo of DealerSocket at a recent conference. He was instantly impressed. Howard signed up right away and appointed Lori to manage the CRM.
“We didn’t have a CRM before DealerSocket. Everything was on paper and it was really confusing,” Lori recalls. “Now everything is in one place. We know exactly where to look.” When asked how the transition went from paper to digital, Lori candidly replied, “We are getting better, improving each day. It was a challenge in the beginning coming over from pen and paper, but we are getting much better and seeing that it’s really worth it. Learning DealerSocket can be easy and worthwhile if you make the effort to get familiar with it.”
Now that their customer information is easily accessible from the same place, business has improved since implementing DealerSocket in July of 2013. “We are much more efficient and are able to keep track of customers in all stages of the buying cycle.” When asked how DealerSocket has improved the way they do business, Lori describes new advertising opportunities. “Before DealerSocket we used newspaper and automotive papers to advertise. Now we can send out email campaigns whenever we want.”
Would Lori recommend DealerSocket to other Independent Dealers?
“Absolutely!”
“We are getting better, improving each day. It was a challenge in the beginning coming over from pen and paper, but we are getting much better and seeing that it’s really worth it. Learning DealerSocket can be easy and worthwhile if you make the effort to get familiar with it.”