There are plenty of reasons to go to an industry event. Maybe it’s an opportunity for you to check out a new city or see a kick-ass band live (Nathaniel Rateliff and the Night Sweats, anyone?), but at the end of the day, there is business at hand. When it comes to justifying the business expense, look no further than our featured classes at DealerSocket User Summit 2016.
Sheldon Bernstein, Google TrainerWe are excited to have Google Strategic Sales Enablement Manager Sheldon Bernstein with us to lead his class The Auto Dealer’s Guide to Winning the Micro-Moments. He’ll discuss the five micro-moments every dealer must own: how to be there, be useful, and be quick in the mobile landscape. He’ll also explain why video is the new showroom and how to connect the dots for maximum ROI.
Sheldon leads sales enablement, acceleration, and leadership (SEAL) for Google Marketing Solutions: Partner Acceleration. He devises and executes strategies with Google Partners across the Americas to dismantle roadblocks, grow revenue, and maximize return on investment while developing confident, convicted, and believing teams. He has more than 10 yrs in the digital space, has coached digital marketing strategy at the University of Central Florida (BIU), and enjoys “keeping it WEIRD.”
Jonathan Ord, CRM Best PracticesCRM Best Practices with DealerSocket co-founder and CEO Jonathan will feature interactivity with some of the industry’s best dealers — from small single-point stores to top-performing, national groups — as they share their strategies for success utilizing CRM technology. Best practices include successful automated processes, post-sold follow-up, key tricks to attaining higher customer retention rates, lost customer follow-up, and much more. Spoiler alert: information shared during this session can be applied to other CRM solutions, not just DealerSocket.
KC Loughlin, Look Inside for Revenue GrowthToday’s dealers constantly search for additional revenue opportunities. Vehicle inspections, loyalty programs, and digital signage are just a few of the avenues out there offering incremental benefits. One area that gets overlooked is used vehicle acquisition. Traditionally, we use dealer auctions to secure inventory. There is an alternative, however, that is sitting right under your nose.
DealerSocket has identified underutilized opportunities for generating revenue by using elements that are part of day-to-day operations: appraisals, service lanes, and customer equity. Join KC Loughlin for his session, Efficiency: Are You Using Your Internal Auction Lanes, for all the inside info.
Whatever your primary reason for making the jaunt to join us in San Antón, there is plenty to be gained. Learn and be inspired by the best of the best. (And if you’re really just there to rock out to Nathaniel, your secret is safe with us.)