Allow Us to Introduce Ourselves: We Are ...

This is a public service announcement from DealerSocket, the auto dealership biz’s No. 1 supplier of tech solutions, industry data, and innovation. This is our blog. Welcome.

You have questions. We have data. Did you know that millennials — those born in the early ’80s through the early 2000s — account for 29% of new-vehicle retail sales? And according to the 2015 U.S. Sales Satisfaction Index Study, the most impactful key performance indicator on customer experience (by a wide margin) is interaction with a salesperson who understands the customer’s needs completely. This means it is absolutely crucial for your dealership to account for millennials and to do so by meeting their specific needs.

Follow along as we mine more gold from our wealth of data, analyze our latest findings, share successes, talk shop, and give you a peek behind the curtain at DealerSocket.

As we shape the content in this space, feel free to send questions, make suggestions, and give us mentions. Join us as we untangle the evolution of technology in automotive together.

Knowledge is power. Stay tuned.



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Knowledge is power.

Join us as we untangle the evolution of technology in automotive together.

Follow along as we mine more gold from our wealth of data, analyze our latest findings, share successes, talk shop, and give you a peek behind the curtain at DealerSocket.

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Further Reading:

The Michael Jordan Approach to CRM

The Michael Jordan Approach to CRM

A general sales manager I work with asked for any CRM tricks that could help. I immediately thought of two things: Blackbird dashboard widgets and Michael Jordan. Yes, that Michael Jordan.

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First Pencil: 2019 Regulatory Hotspots

First Pencil: 2019 Regulatory Hotspots

Market insider believes the once defanged CFPB is preparing to mount a comeback, while the FTC may have tipped its regulatory hat when it comes to dealers.

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FCA Digital Selects DealerSocket as Certified Website Provider

FCA Digital Selects DealerSocket as Certified Website Provider

Company's DealerFire website and digital advertising platform is now certified for use by all 2,600 U.S.-based FCA dealers

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Driving Forward Podcast | What's Driving Your Website?

Driving Forward Podcast | What's Driving Your Website?

The guys who built the Engine 6 website platform discuss the unique challenges dealers face, and how to overcome them.

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Learn More About DealerSocket's Suite of Dealership Software

DealerSocket offers a suite of products that can help you get the most out of your dealership.