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It’s no surprise to anybody that there has been a drastic shift in the car buying experience. With recent events serving as a catalyst for the demand in more modern solutions and processes, it’s no wonder dealerships are struggling to meet the expectations of today’s modern car buyer.

Two of DealerSocket's industry experts (with a combined total of 31 years of automotive experience) are teaming up with Automotive News to present this webinar on Wednesday, November 11 at 2 p.m. EST. It will provide you with useful tips on:

  • How to map the auto buyer's journey end-to-end
  • Key tactics for each stage to meet your buyer's needs
  • How to leverage tools and technology to drive profit for your dealership

We hope you can join us for this hour-long webinar, presented by DealerSocket's very own automotive experts! Anthony Mitchell (Senior Manager, Strategic Growth), and Vince DeMare (Manager, Product Knowledge Experts) will help you map your customer’s journey to the modern buyer's expectations.

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This webinar has ended, but you can view the recording below. 


Session Description:

Studies show 80% of your revenue actually comes from the top 20% of your customers. It’s also 10x more expensive to acquire a new customer versus retaining an old one. But did you know that your CRM is one of the most powerful tools your dealership has to start retaining and upselling customers right now?

Boosting customer retention just 5% can increase profits by 25-95%. In this webinar, you’ll learn five simple ways to start retaining customers using your CRM’s built-in tools. These are practical tips that you can start implementing immediately, to help your dealership maintain profitability, as business begins to return to normal.

Attend this Automotive News webinar to learn how to:

  • Create a Personalized Data Mining Strategy
  • Optimize Lease Outreach
  • Leverage Texting
  • Bridge Sales and Service
  • Audit Sales Appointment Experience

About the Presenter:

Anthony Mitchell, Sr. Manager, Strategic Growth at DealerSocket, Inc.
Anthony Mitchell’s extensive automotive experience and consultative insights have helped countless dealers make the most of their software investment and sell more cars, more profitably.

This webinar has ended. You may view the recording below.

Session Description:

With the unique challenges brought on by the Coronavirus pandemic, the importance of customer retention has skyrocketed for dealers. In this webinar, Stephen Smith of Larry H. Miller Honda Boise and DealerSocket Strategic Growth Manager, Nick Oakley, will share how the dealership has used data mining to drive customer retention, and how they’ve adjusted strategies in response to current circumstances. They’ll provide you immediately actionable takeaways for optimizing your data mining approach for relevancy and impact, including:


About the Presenters:

Stephen Smith, Business Development & Internet Manager, Larry H. Miller Honda Boise

Since joining Larry H. Miller Honda Boise in October 2016, Stephen Smith has taken on the oversight of the Business Development and Internet teams, launched the dealership’s BDC department from scratch, and optimized its data mining program to achieve seven vehicle sales a month on average.

Nick Oakley, Strategic Growth Manager, DealerSocket

Nick Oakley has extensive experience in automotive including retail work within Ford, Nissan, and Kia stores. As a Strategic Growth Manager for DealerSocket, Nick spends 70% of his time inside dealerships, working hand-in-hand with them to build process, create strategy, and roll out training and performance tracking based on their areas of needs.


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