This webinar has ended. You may view the recording below.
Session Description:
Forging and maintaining a human connection while engaging customers virtually has emerged as a significant challenge for dealers during this period of social distancing. The teams at DealerSocket and ActivEngage will converge for a special webinar to reveal the tools and strategies that are making a difference, as well as share best practices for CRM usage, chat, and digital marketing.
About the Presenters:
Carol Marshall, Vice President of Operations, ActivEngage
Carol Marshall is a 20-year veteran of the automotive industry. As vice president of operations at ActivEngage, Inc., she’s spent the last 10 years driving results for dealer clients behind the company’s suite of digital services and her team of business development specialists. Marshall has also held executive roles positions for organizations such as Mazda N.A. and AutoNation, including General Sales Manager, Sales Process Manager, and National Manager of eCommerce Field Operations. She also is a cancer survivor and a world-class supermom.
Cavan Robinson, Director of Product Marketing, DealerSocket
Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country to enhance their digital presence through content marketing and digital advertising. In his role as Director of Product Marketing at DealerSocket, he leads a team of specialists in go-to-market strategies.
This webinar has ended. You may view the recording below.
Session Description:
COVID-19 presented a rapid change in the market that a small number of dealers were prepared for. These businesses enacted proactive communication channels that sync’d with business goals and governmental requirements to aid consumer transparency.
Join Cavan Robinson of DealerSocket, and Stephen Hailey of Honda of Cleveland as they discuss the immediate response to government mandate COVID-19 requirements, and give examples of dealers that hit the ground running with effective consumer messaging.
About the Presenters:
Stephen Hailey, Business Development Manager, Honda of Cleveland
With over 21 years of experience in the automotive industry, Stephen Hailey drives results at Honda of Cleveland (Bowers Automotive Group) as their Business Development Manager. In his career, he has been named National Salesman of the month four times, been named a top dealer in the country, and helped a Nissan dealership reached new heights by achieving $12 million in sales in a brand-new territory. He’s known for his big laugh and even bigger personality, and it’s easy to see why.
Cavan Robinson, Director, Product Marketing, DealerSocket
Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as Director of Product Marketing at DealerSocket, he leads a team of specialists in go to market strategies.