The impact at Destination Auto Group’s Honda and Toyota stores in Burnaby, B.C., was immediate. Two months after adding DealerSocket’s newest capability for its CRM’s SocketTalk texting tool — sales appointment confirmation — Destination Honda’s appointment show rate increased to an average 78%. Simultaneously, their customer engagement metrics skyrocketed, with a 142% increase in texts received.
“DealerSocket’s automated text appointment confirmation is convenient for both the salesperson and the customer. It addresses the way many consumers want to do business now.”
Maryann Charbonneau, Training and CRM Consultant
Destination Auto Group
The ability to automate confirmation texts with SocketTalk was especially helpful for Destination Toyota, which increased its appointment confirmation percentage from an average of 35% for the three months before adding the new feature to 61% for the following two months. Their show rate also increased to 75%. Maryann Charbonneau, who works as the group’s training and CRM consultant, says the new SocketTalk feature is just one of the many ways DealerSocket’s CRM helps dealers differentiate themselves.
“Being able to automate things like texting, email, and then all of the video capabilities you have through the mobile app. All of that ability to readily engage really makes a difference."
Maryann Charbonneau, Training and CRM Consultant
Destination Auto Group
“Being able to automate things like texting, email, and then all of the video capabilities you have through the mobile app. All of that ability to readily engage really makes a difference,” she says. “If you’re not using the CRM to communicate with your customers and you're emailing out of another tool, it feels like you're always searching for something. When you work through DealerSocket, it's all in one place."
Charbonneau also likes how DealerSocket’s CRM makes all notes, store visits, prior sales, and interactions for a specific customer accessible through its 360 View. “The ability to customize the CRM to how the group wants to operate is what really separates DealerSocket from the competition,” she says.
"I believe it's the best system out there because you can make every necessary modification," Charbonneau says. "From a sales team’s perspective, using a CRM of any kind is really good, but I find DealerSocket to be the best one. When people use it properly, it absolutely helps increase sales and makes their job easier.”
“The ability to customize the CRM to how the group wants to operate is what really separates DealerSocket from the competition."
Maryann Charbonneau, Training and CRM Consultant
Destination Auto Group
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