Bob Cowan, Sr. Customer Success Manager
My total years in our industry is 42 years, and I love every moment of it. Car folks are some of the craziest yet real people to work with, and I fit right into the mix. I’ve done everything from being a factory rep for Chevrolet Motor Division, dealership recruiting, and many levels of consulting. I’ve been with the inventory team for 14 years.
What do you do at DealerSocket?
I am a customer success manager.
What motivates you to wake up and go to work?
I love helping dealers reach their sales objectives.
What has been your favorite project so far?
Working with our product team on developing and testing new functionality and enhancements for our Inventory+ software.
What’s something most people don’t know about you?
I am an avid sailor!
What is an embarrassing, green pea moment you had when you were starting out?
I think the teaching moment I struggled with the most was when I started working the desk, remember this was when we did car deals on a 10 key, for the life of me I couldn’t understand how to factor negative equity on a trade into the equation.
What is your favorite, or a secret, inventory management tip?
If there were one thing I would stress with any dealer, it would be that if you want to do volume and good PVR on used cars, you need to watch the inventory average cost of sale every single day. The lower you can get that number, the better off you will be.