Judy Greeby, Strategic Growth Manager
I started in the automotive industry during a summer break in college (to pay for the next semester!). I fell in love with the business and never looked back. I’ve held most positions in a dealership from sales to General Manager, giving me a broad knowledge of the industry and a deep understanding of the challenges dealers face every day. I’ve been at DealerSocket for 13 years.
What do you do at DealerSocket?
As a Strategic Growth Manager my focus is to identify opportunities for my dealers to grow and to find ways they capitalize on those opportunities using Dealersocket solutions. I do so by reviewing processes and procedures, in order to provide them best practices to help reach their goals.
What motivates you to wake up and go to work?
I am incredibly motivated by dealers that that not satisfied with their status quo. A dealer that, no matter how successful, says “We can do better – let’s get started,” I love that!
What has been your favorite project so far?
I’ve been involved with many projects that have been rewarding, but I think my favorite is instituting internal auctions for groups. It builds relationships between sister-stores, keeps hard-earned dollars in the group, and is very profitable for the dealers. And…we usually have some fun!
What’s something most people don’t know about you? (or a fun fact)
When I started college my plan was to be a market analyst. Plan B turned out to be a great career!
What is your favorite, or a secret, inventory management tip?
My favorite tip is this: One of the biggest challenges dealers face today is acquiring pre-owned inventory, particularly in the lower price brackets. Put a good process in place to mine the service drive every day. A good process will net you needed inventory with the added benefit of additional sales.