DealerSocket Acquires DealerFire

January 19, 2015

SAN CLEMENTE, Calif.-January 19, 2015-DealerSocket today announced the acquisition of DealerFire, an award winning and leading provider of custom automotive websites and digital marketing.

Established in 1999, DealerFire has led the way in providing custom automotive website solutions from large automotive dealer groups to independent dealers; supplying dealerships with extensive automotive websites, mobile applications, content marketing, and search engine marketing (SEM).

"DealerFire has demonstrated wonderful innovation and high-integrity service to many of our dealers for a long time," said Jonathan Ord, CEO of DealerSocket. "They know automotive, they are passionate in what they do for the industry, and they are a perfect addition to our 'We Are Automotive' platform. This acquisition is just one more step in demonstrating our ability to leverage the right tools and service offerings to make life easier and more profitable for dealerships around the world."

"We could not be more excited to join forces with DealerSocket," said Eric Hoopman, founder of DealerFire. "They have proven to be totally focused on their customers, and we think the same way. I am so excited for the future."

To learn more about DealerSocket's acquisition of DealerFire call 775-473-6622.

About DealerFire

DealerFire is a custom automotive web design and digital marketing firm that has been providing leading internet solutions and direct leads to large dealership groups and independent car dealers internationally for over a decade. Headquartered in Oshkosh, Wisconsin, DealerFire has earned numerous business and industry accolades, including being named to the Inc. 5000 list, winning four consecutive Automotive Website Awards and receiving customer service nods from DrivingSales and Currently on a mission to help dealers break free from vendor churn, DealerFire delivers best-in-class responsive websites, content marketing, paid search marketing and social media. Please call 877-828-9717 for more information or visit the company online at

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