DealerSocket Announces New Certification Programs to Launch at Company’s User Summit

May 6, 2019

Customers at the User Summit can begin the process to become DealerSocket Certified Experts in the company’s software

DealerSocket Inc., a leader in software for the automotive industry, is launching a new certification program that will begin at the company’s User Summit, scheduled from August 21 through 23 in Anaheim, California. At the User Summit, DealerSocket customers will have the opportunity to take classes and become certified on one or all of the company’s award-winning suite of products, including CRM, with its customer retention marketing tool RevenueRadar, DealerFire websites and digital marketing, DMS products, including iDMS and AutoStar, as well as the company’s inventory management solution called Inventory+.

“Becoming a DealerSocket Certified Expert will make each user of DealerSocket’s products a valuable member of any dealership’s team,” said Amber Skvarca, DealerSocket’s vice president of professional services and the leader of the certification program. “DealerSocket Certified Experts will learn all aspects of DealerSocket’s products which will help them effectively utilize our best-in-class functionality to grow their dealership’s business, as well as help users develop their careers within the automotive industry.”

DealerSocket’s Certified Program is a three-part series. First, users will attend three sessions for beginner level certification, and then six sessions for the intermediate level. Each product track will have multiple certification options. For CRM, DealerSocket will offer certification in all aspects of CRM marketing and achieving increased sales, and DealerSocket will also offer a certification program for sales managers. For its digital marketing track, DealerSocket will offer opportunities for certification in both DealerFire’s Ignite tool and digital marketing. For DMS certification, topics will encompass Buy Here Pay Here and retail functionality for both AutoStar and iDMS. For Inventory+, the areas of certification will focus on acquisitions, appraisals, and overall inventory management. The first two steps will be offered at the User Summit. After the User Summit, DealerSocket will offer the final stage in the program for users looking to become a DealerSocket Certified Expert at one of the company’s four U.S. offices.

DealerSocket’s certification classes have been designed with extensive input from top performing dealership owners/managers and will be presented by dealers as well as DealerSocket employees who are experts in each product. The program was designed to ensure attendees will go home confident the classes they attend and certifications they earn will serve them well in their stores and their careers.

Professionals interested in attending DealerSocket’s User Summit and achieving DealerSocket software certifications can register at

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