DealerSocket Partnering With String Auto Integration

March 18, 2014

SAN CLEMENTE, Calif., March 18, 2014 -- DealerSocket has made revenue opportunities for dealerships even easier through the announcement of our latest addition to DealerSocket's Certified Partners (DCP) Program, String Automotive. Now, clients of DealerSocket who also use String's business intelligence platform, the Dealer Positioning System, will have near real-time access to new insight about their CRM leads.

Through this partnership, DealerSocket will now instantaneously provide reporting on a dealership's received leads to the String Dealer Positioning System, or DPS. The technical integration is almost real-time and will allow dealerships using both the DealerSocket CRM and the String DPS to save time and money -- no data exports or manual uploads needed.

More importantly, this integration should help dealers "connect the dots" between lead source, conversion events and sales, closing the attribution loop and highlighting potential areas for improvement. Dealers will be able to categorize leads by source - including primary, secondary and third-party sites - as well as check accuracy of leads by comparing CRM-entered leads to actual phone and chat data. The end result: A clearer picture of what marketing activities, vendors and employees are producing the most ROI.

String's Dealer Positioning System empowers car dealers to make better decisions and improve ROI by visualizing their data. Their solution analyzes multiple sources of data from inside and outside the dealership to provide a rich, actionable picture of local markets and an objective view of what - and who - is working for each dealership.

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