DealerSocket Partners With MyDealerLot

April 21, 2015

SAN CLEMENTE, Calif.-April 21, 2015-DealerSocket is proud to announce a new integration with MyDealerLot (MDL). MDL is the retail auto industry's leader in the application of Radio Frequency Identification (RFID) technologies for Automated Guest Recognition and Vehicle Tracking.

This integration enhances the customer experience within the sales and service departments. Strategically alerting the sales and service staff that a customer has arrived and allowing them the opportunity to greet the customer and see if there is an opportunity for a trade-in.

Dealers utilizing MDL's industry-leading RFID technology will receive MDL notifications directly on their DealerSocket dashboard. This provides a quick and easy access point for sales and service departments to be notified of a customer that is visiting their dealership.

"We are excited and pleased to partner with MyDealerLot as we continue to enhance the value and performance our customers expect with DealerSocket," said Matt Redden, CSO of DealerSocket. "This integration provides dealers the essential technology upgrade necessary to discover new leads while delivering exceptional customer experience the moment a customer arrives at their lot."

"Dealerships today are more reliant than ever on having an automated and efficient way to connect the service guest to their sales advisor for lifetime relationships which translate to increase retention, revenue, and profits," said George Cresto, Founder & CEO of MDL. "DealerSocket's integration with MDL's RFID technology helps dealers further leverage their CRM technology investment for a truly connected customer experience."

To learn more about the DealerSocket and MyDealerLot integration or to schedule a demo call 775-473-6622

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