Four Technology Advances to Streamline Automotive Retail

January 24, 2017

DealerSocket to Introduce Four Technology Advances at NADA to Streamline Automotive Retail

SAN CLEMENTE, Calif., Jan. 24, 2017 DealerSocket, the automotive retail industry’s leading integrated technology platform developer, will be displaying new technologies that improve dealership sales processes at the upcoming National Automobile Dealers Association (NADA) Convention & Expo, Jan. 26-29 in New Orleans. Announcements include:

Precise Price™ to deliver most accurate online pricing

DealerSocket is introducing Precise Price, its transparent and accurate digital retailing tool that allows customers to initiate the structure of a deal on a dealer’s website and be fully informed about all costs prior to making a purchase decision. Precise Price promotes customer confidence and trust in every negotiation, factoring in potential cost influencers, such as dealer incentives and fees, F&I and vehicle protections, local taxes, down payment, trade-in evaluations and more.

Precise Price integrates with dealership CRM platforms for a seamless, no-surprises, online-to-store purchase experience and an improved, more efficient sales process by shortening the in-store desking time. Precise Price works in real time, offering true time savings to both dealerships and customers. Precise Price also enables dealers to stay in alignment with the buyers “buying process” as opposed to squeezing them into the dealers “selling process,” improving gross profit, buyer confidence and customer satisfaction.

Blackbird – Demo the new DealerSocket platform

DealerSocket will continue its introduction of Blackbird, the redesigned version of its software platform, to further simplify integration of its CRM tools and the dealership and dealership customer user experience. The newly enhanced platform provides a more intuitive and streamlined workflow, offering more customization and easier navigation, allowing sales teams to spend less time performing standard activities in the platform and more time on sales and service.

“DealerSocket listened to its customers-receiving input from more than 70 dealers and user testing feedback-and responded with the development of Blackbird,” said Brad Perry, Founder and CTO of DealerSocket. “We determined the areas where the platform could be improved and completely redesigned the interface for quick access to regularly used tools, so dealers could experience greater efficiencies and savings.”

CSM model streamlines support for DealerSocket technologies

DealerSocket is also introducing an improved customer service model with simplified access to all DealerSocket products and resources via a single point of contact or Customer Success Manager (CSM). To support DealerSocket CSMs, DealerSocket is also introducing a new digital monitoring tool, Health Check™, to proactively assess and alert dealers who are not fully optimizing their CRM platform. Health Check also allows DealerSocket support to proactively see when users need help and training. Dealers will now have much easier access to customer service for real-time answers to questions, support, and immediate assistance for deploying DealerSocket tools.

“The new customer support model allows us to diagnose and compare dealer technology use against competitive benchmarks, while CSMs proactively provide recommendations,” said Darren Harline, VP of Customer Engagement and Partnerships at DealerSocket. “Our customers will no longer need to juggle multiple points of contact with DealerSocket or wait for a quarterly visit to have questions answered or learn how to improve use of the tools. Every DealerSocket CSM has quick access to the full resources and expertise of our team.”

Reliable credit report and compliance solutions now fully integrated with DealerSocket

DealerSocket has partnered with Credit Bureau Connection (CBC) and introduced a newly enhanced integration with RouteOne to offer efficient, complete credit solutions directly through the DealerSocket platform:


Dealers can now instantly send CRM sales opportunities that include a customer’s full credit application, vehicle of interest and trade-in vehicle to RouteOne’s credit application decision engine. Once credit decisions are determined in RouteOne, they are instantly returned to DealerSocket’s CRM to help sales teams more efficiently communicate with customers.

In addition, customer records including online credit applications that are captured in RouteOne can be sent back to DealerSocket’s CRM for proper customer follow up.
This saves time for dealer customers, improves the buying experience and reduces the chance of customer information getting lost.
To learn more about DealerSocket’s new technologies or to schedule a product demo at NADA, stop by Booth #937 or #1137 or visit

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