Royal Machines to Headline DealerSocket After Dark at the Company’s User Summit

June 19, 2019

Super group boasts members from Sugar Ray, Guns n’ Roses, Billy Idol, Weezer, and others

DealerSocket Inc., a leading software provider for the automotive industry, is announcing that Los Angeles-based supergroup Royal Machines will headline their DealerSocket After Dark party on the second day of the company’s user summit, which takes place August 21 – 23, 2019 in Anaheim, Calif. Royal Machines is headed by Mark McGrath of Sugar Ray, along with Gilby Clark of Guns n’ Roses, Billy Morrison of Billy Idol’s band, Jose Freese of Nine Inch Nails and Weezer, as well as surprise special guests.

“DealerSocket’s User Summit is all about learning and collaborating with automotive industry leaders discussing innovation, sharing ideas, and discussing the future of automotive. At DealerSocket, we believe that work and fun go together, and as such, I’m excited to welcome Royal Machines to the DealerSocket After Dark stage,” said DealerSocket Chief Administrative Officer Tom Wilson.

DealerSocket’s User Summit is being held at the Anaheim Marriott in California. The keynote speaker for the event is Jason Dorsey, Co-founder and President of The Center for Generational Kinetics, who is a best-selling author and the leading generations speaker, and whose family has worked in the automotive industry for more than 30 years. Dorsey will deliver his keynote address on day one of the conference on how generations buy and work in automotive, how to market and sell to each generation, and he will unveil his research center’s latest findings into the newest generation that is rapidly emerging as consumers, employees, and trendsetters: Gen Z.

“We have a packed agenda over the course of the three-day User Summit, with sessions on digital retailing and data mining, OEM-led breakouts, classes for our new DealerSocket Certified User Program, and peer-led discussions on best practices for the industry. We will also review the recent enhancements and upgrades to our software, as well as share our product roadmap that focuses on increasing sales and profitability for our dealers in this rapidly evolving environment,” continued Wilson.

To learn more, visit

Speak with
an expert