Aug. 15, 2017 10 a.m. – 7 p.m.
The Pendry, San Diego, CA

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SPONSORED BY

DealerFire Academy
Digital Marketing

The Latest Digital Marketing Tactics, the Industry’s Top Experts

Whether your dealership is looking for its first spark toward building a successful digital marketing strategy or to reignite its efforts, there is something of value to take away from DealerFire Academy presented by DealerSocket. This one-day event brings together the brilliant minds behind DealerSocket’s DealerFire and other industry experts under one roof to share authoritative insight into building effective websites, content marketing, paid advertising, phone skills, and more.

Aaron Schinke, Director of Product, Digital, DealerSocket
Survival of the Fittest: Digital Retail
To transform a tepid consumer into a trusting customer, you must deliver a great digital experience. Dealership digital analytics guru Aaron Schinke shares staggering data that will have you rethinking your digital strategy.

John Kendrick, Business Development Manager OEM, DealerSocket
Your Dealership Loud and Clear: Digital Marketing + CRM
You spend good money marketing your dealership, but do you have any idea how effective it is? Marketing attribution is an age-old quandary, but with CRM, you can crack the code. John will demonstrate how.

Cavan Robinson, OEM Product Manager, DealerSocket
Increase Gross Profits, Retain Customers: Focus on Fixed Ops and Parts
Put an end to independent shops swiping your customers after the sale. Cavan will cover four essential digital marketing tactics that make your store a complete vehicle, parts, and service shop that retains clients throughout the customer lifecycle.

Cassie Broemmer, EVP of Business Development, Car Wars
DNI Workshop
As budgets shift to digital, it is more important than ever to verify that your ads are working. DNI (dynamic number insertion) shows you not only how many calls you get but how many were opportunities and whether you set appointments on those opportunities. Cassie will also demonstrate how to tighten up your phone skills with CRISP: Connect, Request and Invite, Set Firm Appointment, Pursue.

Kris Nielsen, Sales Operations and Customer Experience Manager, Soave Automotive Group
Beyond Car Photos: Engaging Your Digital Community
To become an effective digital dealer that stands out from a sea of VDPs, you must get a firm grasp on success measurement and ROI. Kris from Soave Automotive shares how one of the most successful dealer groups in the United States identifies strategic community partners to help boost reach at minimal cost.

Food and Merriment
No need to pack a lunch; we’ll bring the food and drinks. We’ll also be giving out DealerSocket swag. You don’t want to miss it!

Event details

When: Aug. 15, 2017

Where: The Pendry San Diego,
550 J Street San Diego, California 92101

What: A one day event revolving around education and insights on digital marketing including websites, content marketing, paid advertising, and more.


Agenda:

10:00

Registration

11:00

Lunch

12:00

Welcome address
Matt Redden, CMSO, DealerSocket

12:30

Survival of the Fittest: Digital Retail
Aaron Schinke, Director of Product, Digital, DealerSocket

1:15

Your Dealership Loud and Clear: Digital Marketing + CRM
John Kendrick, Business Development Manager, OEM, DealerSocket

2:00

Snack/Coffee Break

2:30

Increase Gross Profits, Retain Customers: Focus on Fixed Ops and Parts
Cavan Robinson, OEM Product Manager, DealerSocket

3:15

DNI Workshop
Cassie Broemmer, EVP of Business Development, Car Wars

4:00

Beyond Car Photos: Engaging Your Digital Community
Kris Nielsen, Sales Operations and Customer Experience Manager, Soave Automotive Group

4:45

Closing remarks
Matt Redden, CMSO, DealerSocket

5:00

Happy hour hosted by DealerSocket