San Francisco Toyota is a one-of-a-kind dealership located in downtown San Francisco. To sell and service its large selection of new and used vehicles, the dealership utilizes nine buildings within a three-mile circle — including three separate showrooms — and keeps most of its inventory in parking garages. They are in the top 10% of Toyota dealers in the nation, moving up 25 spots since they became DealerSocket customers.
After achieving significant CRM success, General Manager Doug Donnellan decided to add a DealerFire website to the dealership’s suite of DealerSocket solutions. Eager to participate in Toyota’s SmartPath initiative, a new digital marketing system designed to fundamentally change the way customers buy and finance vehicles online, Donnellan was also eager to take advantage of DealerSocket’s CRM and DealerFire integration – CrossFire.
“Ultimately, what pushed us over the edge in selecting DealerFire was the ability to use Toyota SmartPath,” said Donnellan. Toyota’s SmartPath program enables dealerships to better service customers who want to complete part of the car-buying process remotely. With a SmartPath-enabled website, consumers can pick out a vehicle, get accurate pricing, and apply for vehicle financing online, before setting foot in a dealership. “We wanted to be one of the first SmartPath dealers.”