“Being able to automate things like texting, email, and then all of the video capabilities you have through the mobile app. All of that ability to readily engage really makes a difference,” she says. “If you’re not using the CRM to communicate with your customers and you're emailing out of another tool, it feels like you're always searching for something. When you work through DealerSocket, it's all in one place."
Charbonneau also likes how DealerSocket’s CRM makes all notes, store visits, prior sales, and interactions for a specific customer accessible through its 360 View. “The ability to customize the CRM to how the group wants to operate is what really separates DealerSocket from the competition,” she says.
"I believe it's the best system out there because you can make every necessary modification," Charbonneau says. "From a sales team’s perspective, using a CRM of any kind is really good, but I find DealerSocket to be the best one. When people use it properly, it absolutely helps increase sales and makes their job easier.”