When John Mendola joined the team of Lexus Carlsbad in December 2013, the Internet closing rate was below 5%. Within 45 days of coming on board, he helped double the closing rate to 10%. Since then, they have maintained a 15% closing rate on Internet Leads for both new and used cars.
By analyzing data and tracking customer behavior, Lexus Carlsbad has been able to make assumptions on contact times, communication preferences, and buying cycles. With these assumptions, they make strategic decisions that have proven to increase sales and customer satisfaction.
When asked how DealerSocket empowers his internet lead process, John shared some of these insightful tips:
Some outstanding statistics: