Optimized for success
Together with their DealerSocket Strategic Growth Manager, the dealership optimizes its RevenueRadar leads to improve the sales team's chances. For instance, Smart Payment leads, or customers who can switch to a newer vehicle while lowering their payment, are set up to trigger in RevenueRadar when customers have an APR between 6% and 29% and at least two years of good payment history.
“The system is great at identifying who can lower their payment, so you can trust you're getting quality leads,” Smith says. “In a lot of cases, RevenueRadar leads are better than Internet leads.”
Using RevenueRadar, which is built directly within the CRM, the Larry H. Miller Honda Boise sales team provides a personalized follow up approach based on the customer’s current vehicle and equity position, finance terms, payment and service history, and a keen understanding of current-year models and trim levels. “With all the information the system provides, it becomes a courtesy call," Smith says of the store’s approach. "It’s not a cold call. It’s you giving them a call to provide a needed service.”
To ensure a superior customer experience continues, the dealership relies on the CRM’s automation to send vital customer touchpoints, such as the delivery of reminder emails the day before the appointment.