One of the most popular CRM features in Zanchin stores is SocketTalk, DealerSocket’s CRM texting tool.
“In the last year, we’ve gone from not even using SocketTalk to regularly selling cars with it,” Angie said. “Everything is done through texting – people use it to send their credit application, driver’s license, everything.”
SocketTalk is effective at Zanchin because it perfectly matches how people live and work. More and more customers would rather receive text messages than calls and salespeople have the familiarity and ability to deliver.
Giving people the ability to work the way they live pays dividends. Speaking of which…
Embracing the new app
Every store faces its own unique set of challenges, but when it comes to technology (specifically CRM), one thing is always true – it only works if people use it!
Zanchin employees found the clean layout and simplicity of DealerSocket’s new CRM mobile app made it easier for new users to learn and for power users to master.
“I like that you can start small and not overwhelm your sales staff,” Angie said. “It has enough functionality to let people start very simply and work their way to the nitty gritty details.”
Enhanced features and improved functionality are already simplifying the process for Zanchin team members, including VIN and driver’s license scanners, as well as the ability to seamlessly text and email from the app.
No desktop, no problem
Knowing what is going on in each store is just the first part of the job for a BDC director. Once a potential issue is identified, Angie has to take action. The new app allows her to do just that.
“I can look at a lead that hasn’t been handled and very simply put it in someone else’s name so they can work on it,” she said. “I use it all the time, even when I have access to my desktop.”
Being able to perform all of her administrative tasks within the app makes Angie more efficient throughout the day and helps her travel a little lighter at the end of it.
“I don’t even take my laptop home with me anymore. I have everything I need on my phone now,” Angie said. “I think that’s what everyone on the team should do.”