Will Robertson, used-car manager for Pasco, Wash.-based Bill Robertson Nissan, was convinced that pricing a vehicle to sell was the right strategy — that was until his phone rang. It was his DealerSocket Strategic Growth Manager (SGM).
“He called me to suggest raising the price on the car I was going to sell below market ,” he recalls, adding that his SGM’s suggestion resulted in $2,000 incrimental gross profit. It’s just one of the many examples of when Robertson leveraged DealerSocket and its Inventory+ solution to maximize profit despite compressed margins resulting from e-commerce in the auto industry.
“Customer service is where DealerSocket differentiates itself,” he adds. “My Strategic Growth Manager cares about my business and is proactive with his consultations. He forces us to be strategic and use Inventory+ to our advantage.”
Inventory+’s TrueTarget pricing tool is just one of the features Robertson uses to his advantage. “TrueTarget makes it easy to look at the market supply and price to target,” he says, noting that the tool’s ability to work on a desktop and a mobile device is especially helpful.
“I’ll use Inventory+’s mobile app for an appraisal — start to finish,” he says. “I can make all my evaluations and determine ACV through the mobile app. When it comes to repricing and merchandising, I’ll work in Inventory+ desktop.”
Robertson can list a host of scenarios in which Inventory+ has delivered — stories that usually end with a note about the support he receives from his SGM. “I once called him after 10:00 on a Saturday night with a problem,” he says. “He did not have access to his work computer , but he connected me with a team that immediately helped me to solve the problem. I was very appreciative.”
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