I was born and raised in Fort Lauderdale. I love to play golf, fish, and root for the Florida State Seminoles!
I consult with large dealer groups to improve their inventory management process and help them fully utilize our Inventory+ product. I’ve been in the industry for over 17 years.
I really enjoy helping our customers gain data insight and sell more cars!
I was tasked to figure out how much one extra day to sell a vehicle would cost the dealer…turns out, its $74 per day.
I made a half-court shot at Harlem Globetrotter game in front of 15,000 people. I won two first class tickets to Asia.
When I first started out in the industry and was working at a dealership, I didn’t like the way the cars looked on the lot and, instead of going to GM and letting him know, I went to owner. The GM did NOT like me after that.
Do more appraisals and price the car right from day one!
I have been working in the Automotive industry since 2013. I have two children and another on the way!
As a Strategic Growth Manager, I partner with dealerships to help them fully utilize the DealerSocket CRM and Inventory+ software to their advantage.
I love my industry. Every day is something new and this has been one of my favorite jobs of all time. The interactions we have with our clients and the relationships we build based on mutual experiences within the industry are unmatched.
One of our auto groups had asked for a series of systematic training across each store within the eight-rooftop group. At every training the sales staff went into it completely unmotivated and having an “I already know this” mindset. However, by the end, everyone learned something new and had new inspiration for using the tool. It gets me excited to see how dealerships get motivated when they realize how much they had in front of them but not knowing quite how to use it until after training sessions.
I upped the General Manager of the dealership I worked at. Not kidding I had never met the guy and one of the veteran sales staff told me to “go get that up”. The GM, Ash, had a hilarious sense of humor and didn’t tell me who he was until I got to the four square and brought it to the desk. The managers finally had the heart to tell me and it was one of the most embarrassing moments I can remember in this industry.
Never buy something you think is cool. Your taste may vary greatly from your customers taste resulting in you stuck with a vehicle for a very long time. Know what sells and buy that. There is a white Lincoln Continental that still haunts me to this day…
I started in the automotive industry during a summer break in college (to pay for the next semester!). I fell in love with the business and never looked back. I’ve held most positions in a dealership from sales to General Manager, giving me a broad knowledge of the industry and a deep understanding of the challenges dealers face every day. I’ve been at DealerSocket for 13 years.
As a Strategic Growth Manager my focus is to identify opportunities for my dealers to grow and to find ways they capitalize on those opportunities using Dealersocket solutions. I do so by reviewing processes and procedures, in order to provide them best practices to help reach their goals.
I am incredibly motivated by dealers that that not satisfied with their status quo. A dealer that, no matter how successful, says “We can do better – let’s get started,” I love that!
I’ve been involved with many projects that have been rewarding, but I think my favorite is instituting internal auctions for groups. It builds relationships between sister-stores, keeps hard-earned dollars in the group, and is very profitable for the dealers. And…we usually have some fun!
When I started college my plan was to be a market analyst. Plan B turned out to be a great career!
My favorite tip is this: One of the biggest challenges dealers face today is acquiring pre-owned inventory, particularly in the lower price brackets. Put a good process in place to mine the service drive every day. A good process will net you needed inventory with the added benefit of additional sales.
My total years in our industry is 42 years, and I love every moment of it. Car folks are some of the craziest yet real people to work with, and I fit right into the mix. I’ve done everything from being a factory rep for Chevrolet Motor Division, dealership recruiting, and many levels of consulting. I’ve been with the inventory team for 14 years.
I am a customer success manager.
I love helping dealers reach their sales objectives.
Working with our product team on developing and testing new functionality and enhancements for our Inventory+ software.
I am an avid sailor!
I think the teaching moment I struggled with the most was when I started working the desk, remember this was when we did car deals on a 10 key, for the life of me I couldn’t understand how to factor negative equity on a trade into the equation.
If there were one thing I would stress with any dealer, it would be that if you want to do volume and good PVR on used cars, you need to watch the inventory average cost of sale every single day. The lower you can get that number, the better off you will be.