Sejal joined DealerSocket as president and CEO in August 2017 with a proven track record of driving growth and operational excellence in global, fast-paced industries for over 20 years. With her deep experience in software, Sejal is a strategic leader with a passion for technology. She believes in and drives her teams to focus on customer success and to build software that's easy to use, seamlessly integrated, and innovative.
Prior to DealerSocket, Sejal served as chief administrative officer of ACTIVE Network. Under her leadership, ACTIVE expanded internationally and opened offices in EMEA and APAC, and during her 12 years there, Sejal led high-functioning, growth-focused teams across all aspects of the business. Before joining ACTIVE, Sejal held leadership positions at both Wells Fargo and the US Chamber of Commerce, and was a strategic consultant at the Boston Consulting Group.
Sejal holds an MBA from the Wharton School of Business at the University of Pennsylvania and a bachelor's degree with honors from the College of William & Mary. Sejal and her husband, John, have been together for 20 years, have two children, and live in Dallas. Sejal enjoys spending time with her family and friends, loves to cook, and coaches her son's basketball team.
Brad started DealerSocket in July 2001 with a proven track record of helping companies use technology to drive improved business results and operational efficiencies. Using this experience, Brad founded DealerSocket to drive innovation and advancement for the automotive industry with a focus on building a suite of world class cloud-based business solutions. Brad currently serves as the chief product officer (CPO) and is responsible for leading the product strategy to align with the mission and vision of the company. Brad is passionate about building product and design teams focused on creating amazing customer experiences and solving complex business problems.
Prior to serving as the CPO, Brad was DealerSocket's chief technology officer (CTO) and was responsible for building DealerSocket's cloud-based technology platform. Under Brad's leadership over sixteen years, DealerSocket's vision came to life by leading strong product, design, architecture, and infrastructure teams.
Brad holds a master's degree in accounting, with an emphasis in information systems, from Brigham Young University. After graduating, he received his CPA license and worked for Deloitte performing financial reviews and business process consulting. Brad enjoys competing in endurance sports such as triathlons, cycling, and running. Brad's greatest joy is spending time with his wife, Jana, and their four children.
Gary joined DealerSocket in August 2018 and leads the Finance, Accounting, and Vendor Management teams. Gary has more than 30 years of experience leading finance at innovative software and technology companies.
Most recently, Gary was CFO of Outmatch, a predictive analytics software. Previously, he was at SAP Ariba, a public company that is the world's largest business commerce network. He also served as CFO of Quadrem, a global, growth-focused B2B e-commerce company for 7 years. Gary spent 18 years at Nortel at the beginning of his career, where he held a variety of finance and management positions in both North America and Asia, including spending 6 years in Tokyo, Japan. He also holds the designation of Chartered Professional Accountant, Certified Management Accountant (Ontario, Canada), and he has dual citizenship with the U.S. and Canada.
Gary has been married for 30 years to his wife Susan and has 3 grown children along with 2 dogs. He's also a huge sports fan. He plays ice hockey in the Dallas Senior Stars Hockey League and has season tickets to the NHL Dallas Stars.
Jose joined DealerSocket in December 2017 and leads the company's operational teams focused on delivering a high level of customer experience; first time, every time. Throughout his career, he has been able to adapt his style of leadership to empower those around him to cultivate the most efficient and effective organizations, driving them to become recognized as industry leaders. Jose believes in developing the most critical resources of any organization, its people.
With over twenty years of experience in the software industry, Jose has established a long and successful career in operational roles across some of the most recognizable software companies in the world. Throughout his career at Symantec, Blue Coat Systems, Adobe, and McAfee, Jose has led and managed teams handling new accounts, professional services, training, customer success, customer support, retention, and renewals. Jose has a proven track record of designing, implementing, and nurturing operational excellence at scale, and he has had tremendous success aligning operations cross-functionally with sales and go-to-market strategies, product management, and engineering.
In his downtime, Jose enjoys all things outdoors, such as running, cycling, hiking and camping, something that is shared by his wife and two children. In addition to this, and when time permits, a new addition to his hobbies now includes off-road motorcycling.
Darren joined DealerSocket in 2003 and was named DealerSocket's Chief of Franchise in December 2017. As Chief of Franchise Darren focuses on strategy and execution related to the franchise-specific software division. His diverse background and commitment to personal growth furthers the advancement of customer success and those around him.
Since joining DealerSocket Darren has held leadership roles across consulting, sales, accounting, finance and operations, most recently serving as chief operating officer. Prior to DealerSocket, he worked as a CPA at PricewaterhouseCoopers LLP. Darren is a focused leader with a passion for employee and customer progression, attested by his fifteen years of experience in a variety of roles at DealerSocket.
Darren holds a bachelor of science in accounting from Brigham Young University. He enjoys spending time with his family and appreciates time spent outdoors.
Steve joined DealerSocket in 2015 and now serves on the executive team as the chief of independent, where he drives corporate strategy and manages the company’s independent and used vehicle software division. Steve is passionate about aligning the organization under a common vision and then giving individuals the autonomy to execute accordingly.
Prior to DealerSocket, Steve held positions in venture capital, private equity, and investment banking, and has been involved in both international and domestic M&A transactions across a variety of industries. His experience has helped DealerSocket in completing and integrating several acquisitions of its own and he continues to advise the company on expansion opportunities.
Steve graduated from Brigham Young University with a degree in finance, before attending business school at the University of California Los Angeles. He and his wife, Vanessa, live in Southern California and have two children. Steve volunteers each morning to teach a class for local high schoolers and is the undisputed 2x defending champion in the DealerSocket fantasy football league.
Greg joined DealerSocket in 2014 and oversees all technical strategies, software engineering, architecture and infrastructure as chief technology officer of DealerSocket. With over 20 years of executive management, Greg has spent his career building SaaS software and services for the automotive, financial, and communications industries.
Prior to DealerSocket, Greg founded two SaaS companies in the financial services industry. After successful exits from those businesses, Greg spent many years in a CTO capacity scaling medium and large Silicon Valley SaaS organizations. Greg has software and technology running through his blood.
Greg attended the Westminster MBA program and received his bachelor of arts degree with honors in math and finance from the University of Utah. He is driven by focusing on employee progression and growth and is fueled by a love of restoring classic cars.
Tom joined DealerSocket in November 2017. Tom has a proven background in enterprise software, particularly at an executive leadership level. As chief administrative officer he manages the DealerSocket's legal team, strategic programs, and facilities management teams. Tom believes that software is a people business, and that the administrative functions are a true, practical partner for the business and ensures the DealerSocket culture is a differentiator.
Prior to DealerSocket, Tom worked for Sunquest Information Systems based out of Tucson, AZ where he most recently led the turnaround of people operations and culture. Previously, Tom held roles that include leadership of strategic programs, international, legal and sales, as well as snake wrangling. Before joining Sunquest, Tom practiced law in Southern California while also trying his hand at avocado farming to middling success.
Tom received a BS in physics from Brigham Young University in Provo and holds a JD from California Western School of Law in San Diego. Tom measures his life by the impact he can make in the lives of others by helping them maximize their potential. Tom relishes the chance to try new things, take on challenges and playing most any sport; however, his favorite thing is spending time with his wife, Kristen, and their four children.
Max Steckler is General Manager (GM) of DealerFire, DealerSocket's digital business unit. Steckler spent over sixteen years in the automotive digital industry in key digital leadership roles at Cobalt, ADP Dealer Services, and CDK Global.
Steckler brings extensive SaaS technology and vertical domain expertise in automotive retail websites, digital advertising and marketing, agency services, and digital retailing. Throughout his career, he has developed deep relationships with OEMs, dealership groups, and automotive industry leaders.
Most recently, Steckler was Chief Product Officer at AutoChoice, a start-up created to redefine the digital retailing experience. Before AutoChoice, he held several leadership roles in product management, business development, and operations. In his new role, Steckler leads DealerSocket's DealerFire digital business unit with responsibility for strategy, product direction, go-to-market execution, operations, and P&L management.
Chris Schwartz has more than 25 years of sales leadership experience in the technology sector, with a focus on growing bookings in software, services, and recurring revenue. For more than two decades, Schwartz has demonstrated a consistent track record of revenue growth and creative thinking. He recently was the CRO at CentralSquare Technologies. Before CentralSquare, he was Vice President of Solution Sales at CA Technologies, responsible for the company's sales function following CA's acquisition of Rally Software. In his new role as CRO, Schwartz oversees all aspects of the company's revenue growth and sales functions. He reports to DealerSocket's President and CEO Sejal Pietrzak.
Schwartz embodies DealerSocket's "We Are Automotive" slogan. He is an automotive enthusiast who buys and sells cars and motorcycles as a hobby. Recent rebuild or "make better" projects include a 1992 Chevrolet Camaro Convertible, a 2003 Ford Excursion, a 2006 Yamaha V-Max, a 1985 Honda V65 Magna, and a 1982 Jeep Scrambler. Chris lives near Dallas with his wife and two sons.
MJ joined DealerSocket in February 2018 as vice president of customer support. With a proven track record in building and leading global customer facing support organizations, MJ brings with her a passion for driving the ultimate customer experience that facilitates wildly successful partnerships.
Prior to joining DealerSocket, MJ led the global support shared services team at Symantec. In this capacity, she was instrumental in strategizing, designing, implementing and ultimately leading best-in-class support teams that delighted their customers.
MJ holds a BA from Brigham Young University. In her free time, she enjoys the outdoors, particularly rafting, kayaking and mountain biking. When she's not working, she can usually be found spending time in the desert or the mountains with her husband and two children.
Reuben joined DealerSocket in 2009 and is a customer relationship management expert, managing major original equipment manufacturer ("OEM") client accounts. Reuben supervises a team of talented individuals whose responsibilities are focused around OEMs at both the corporate and regional levels.
A featured contributor to many top-tier industry magazines, conferences, and seminars, Reuben has traveled the country providing advice to dealerships, OEMs, and dealer groups on how to best use technology to drive sales. He started his career with the Galpin Motors organization, where he worked a combined seventeen years. Reuben worked in many facets during his tenure at Galpin, including e-commerce director and technology advisor for all of Galpin's franchises which include Ford, Lincoln, Mercury, Mazda, Jaguar, Volvo, Honda, and Aston Martin. Reuben managed his first internet department in 1998, long before anyone had even heard of such a thing. Under Reuben's leadership, Galpin was FordDirect's first Sales Volume Dealer of The Year in 2001.
Reuben is a native Southern Californian and attended school at San Diego State University. Reuben enjoys spending time with his two teenage kids and his wife Vanessa. Reuben likes paddle boarding and watching movies; however, you can often find him traveling to amusement parks with his kids.
Amber joined the DealerSocket in 2004 and is the company's vice president of professional services. Driven by a strong work ethic, she believes in and loves her teams, and that people work for people. Amber is passionate about the customers, their experience with the DealerSocket teams, and their use of the company's suite of products.
Prior to joining DealerSocket, Amber spent five years working in automotive dealerships as a business development center manager. She has held several positions within the support department at DealerSocket from an agent, to director, and now as vice president.
Amber has been with her husband Will for sixteen years. They enjoy being dog parents to their two pups, Alfa and Echo. Amber enjoys traveling, being outdoors and entertaining family and friends.
Brad Kokesh joined DealerSocket in January of 2019, and currently serves as Vice President of Sales. He brings more than 20+ years of sales executive leadership and software management experience to DealerSocket. Brad is responsible for strategically leading and developing the field sales organization across North America. His experience, integrity, and industry insight drive a consistent approach towards client satisfaction, as well as team member growth.
Brad's background in every aspect of the automotive industry allows for an understanding of what our clients need. His career includes 8+ years in various retail executive roles at dealership groups across the Midwest. He then joined DealerTrack, holding numerous leadership roles over 12+ years, being involved in, and managing, constant M&A activity and new solution integrations. He has been in top leadership sales roles in almost every aspect of the SaaS automotive sector. Most recently, Brad held the role of Vice President of Sales-DMS at Cox Automotive, driving cross-business and marketing collaborations.
Brad attended University of Wisconsin-Platteville, while also playing soccer. When not driving the sales organization, you will find Brad spending time with his 4 children, traveling to new locations and rooting on his Wisconsin Badgers.
Scott started with DealerSocket in March 2019 and leads the Marketing team, supporting bookings growth and customer retention. Responsible for creating engaging marketing that drives revenue, Scott manages the demand generation team, the marketing development representatives, and the company's digital marketing efforts.
Scott started his career at Deloitte Consulting managing Customer Experience Marketing projects with Fortune 500 companies across industries. After receiving his MBA, Scott joined Lanyon as Vice President of Strategic Programs supporting the CEO, and then held the role of VP of Marketing and Sales Ops. Scott also was VP at Stack Sports and led Marketing, Sales Ops, and Customer Success, and as part of his role, he helped integrate 28 acquisitions that Stack had done over the past few years.
Scott has an undergrad degree in engineering and economics from Duke University and an MBA from the University of Texas at Austin. Scott is married, has two daughters, and is an avid Texas Hold'em poker player.
Jeff joined DealerSocket in 2014 bringing 25 years of industry experience in innovation, design and engineering of SAAS based solutions for the automotive and finance industries. Jeff currently serves as the Vice President of Product, leading the vision and strategy for the Inventory and DMS product teams. Jeff has always been passionate about inspiring teams to build technology solutions that not only solve customer challenges, but more importantly define new markets and opportunities.
Prior to joining the DealerSocket team, Jeff served as the Chief Technology Officer and VP of Product Development for Finance Express. He was the founder of DealTrace Technologies, the first SaaS based DMS product on the market in 1999. Jeff has been influenced in his career by his early opportunities serving various roles in his family's Dallas based Dealerships as well as the VP of Credit Services for BancTexas, a large indirect automotive lender.
Jeff holds a Bachelor of Science in Business with a professional field in Banking Finance from the University of North Texas. In his downtime, Jeff loves all sports, watching his beloved Cowboys, Mavericks and Stars and most of all enjoys traveling and spending time with his wife, Julie, and their two sons.
Kenin Page joined DealerSocket in April of 2018, and currently serves as Vice President of Engineering. He brings more than 25+ years of engineering leadership expertise and software management experience to DealerSocket. Kenin is responsible for strategically leading and developing the Engineering organization globally.
Kenin is a highly experienced Software Engineering Leader with a long track record of leading teams in the delivery of software solutions to market. His experience has included working in multiple startups and very large corporations across multiple industries. Kenin has successfully led and motivated large distributed global teams in many countries including; the United States, India, China, Taiwan, Switzerland, Poland, Mexico, England, and Russia. He has a passion for building great software products, mobile computing, data science, and has filed multiple patent applications with 8 issued patents. SCRUM (CSM, CSPO) and SAFe 4.0 Certified.
Kenin attended the University of Utah where he received a BS Degree in Computer Science. When not leading his Engineering Teams Kenin love spending time with his wife, Missy, their 5 children, and their extended family. He is an avid reader of biographies, histories, classical fiction, technology and leadership books.