DealerSocket's suite of industry-leading technology is built to empower Independent and BHPH dealers. Having a trustworthy software partner by your side, who is invested in your success every step of the way, means your day-to-day workflows are easier. Get powerful, integrated systems designed to get you easy wins every day.

Ease of Use

Ease-of-use leads to engagement. DealerSocket can be customized for any workflow at your dealership.

Seamless Integration

The more your users engage, the more they work together across departments to build the complete picture of your business.

Actionable Data

With good data at every user’s fingertips, the picture comes into focus and action becomes easy. Use the right data to take the right action at the right time.

Independent Dealer

Used Car Dealer Software Built for Independent and BHPH

Easy Wins for Independent Dealers

Independent Dealer

Better technology leads to a seamless experience for both your staff and your customers. DealerSocket’s new iDMS platform lets you customize your workflows based on user role, delivering greater efficiency. And with our mobile solutions, you can manage inventory and work leads anytime, from anywhere.

Easy Wins for Sales Managers

Used Car Manager

Sales Managers wear many hats at the dealership. DealerSocket’s tech platform has all the integrated tools for sales managers to do their job: acquiring vehicles for the pre-owned lot, desking deals, converting service customers to sales, updating website pricing, and more.

Easy Wins for Salespeople

Easy Wins for Salespeople

An improved user experience means an improved customer experience. From DealerSocket Mobile Sales App to our Mobile Desking tool, we create an experience that makes sense for today’s salesperson and, most importantly, today’s automotive shopper.

Win Market Share

While other platforms cater strictly to the franchise dealer, our solution is built for you, the used car dealer, to win market share. 


We Are Independent

We Are Independent

DealerSocket CEO Jonathan Ord shares our love for automotive and how it represents freedom, innovation, and a passion for life. It is an exciting time for independent dealers as new products and service offerings come together on one central platform.

DealerFire Websites and Digital Marketing: Your Digital Showroom

DealerFire Websites & Marketing

Your website is the digital showroom of your dealership and a blank canvas on which to paint your brand. It’s where first impressions are made, decisions are swayed, and deals are started. While we believe the car shopper is the most important piece of the puzzle, we don’t ever forget about the experience we provide for our customer: you, the dealer.

Learn About DealerSocket’s New Blackbird Tech Platform

Blackbird Tech Platform

The DealerSocket team and users discuss the development of the biggest launch in company history, codenamed Blackbird.


Classic Chariots Increases Sales utilizing DealerSocket CRM

Increased Sales

After implementing DealerSocket CRM at their dealership, Classic Chariots describes how it immediately saw a 20% increase in sales — an additional 10–20 cars turned per month.

Make Google Your Best Friend

Make Google Your Best Friend

Family Auto Center explains how using DealerFire, powered by DealerSocket, to build its customized website and digital marketing strategy led to an exceptional pay-off. Improving the dealership's organic scoring led to a 30 to 40 percent online traffic increase and 60 percent more calls. To learn more about DealerFire and the rest of DealerSocket‰'s fully integrated Independent platform.

Change Management at Your Dealership

Change Management

Changing Software? You will only see the benefits of change when it occurs at the individual employee level. Making sure that happens can be a significantly larger challenge than deciding on your new technology to begin with. In this free webinar, learn how to overcome the No. 1 obstacle to successful implementation.