Create Stellar User Experience – DealerSocket Blog

March 13, 2017

User experience (UX) and user interface (UI) best practices are called “best” for a reason. When employed in a DMS, CRM, or inventory management system, solid UX/UI principles multiply efficiency, making it easier for users to find what they are looking for, saving you lots of time and money.

So, how do you find dealership software that follows best practices? Make sure it checks these eight boxes:

  1. Mobile Compatibility
    You should be able to access your tools any time, from any place: at your desk, on the lot, at home, or even while running an errand.
  2. Clean Design
    Just because a product presents everything on its top page doesn’t make it better. Find a balance between easy access to all of your tasks and a cluttered dashboard that will slow your users down.
  3. Minimal Clicks
    Despite finding a solution that moves every task off the top page, you should also be sure it doesn’t take eight or nine clicks to get to your task either. A click or two is ideal.
  4. Streamlined Workflow
    Choose a solution that has an intuitive layout that any employee can navigate. They should be able to access the entire system without confusion or trying to figure out where to go.
  5. Depth of Functionality
    A software solution that automates regular to-do items is a winner.
  6. User Feedback
    Ask software vendors whether user feedback shaped their platform. When users are invited to give constructive feedback, the good vendor listens.
  7. Built-In Guidance
    Intelligent technology anticipates your questions and provides answers before you ask. From in-module guidance to a searchable help menu, answers should be available at lightning speed.
  8. Minimal Training Required
    It shouldn’t take long to figure out user-friendly software. Nonetheless, a vendor that offers 24/7 live support anytime it is a must. Don’t settle for customer support that leaves you constantly playing phone tag.

Put It All Together
Achieving a high-adoption rate amongst your staff is crucial to reaping every benefit of new technology. Refer back to these tips to find a vendor/software solution that can be easily implemented with little user resistance.

Most importantly, internal systems affect your customers. When your sales, F&I, and collections teams operate at peak efficiency, you’ll see fewer mistakes and customer complaints.

Once you’ve found the technology for you, snatch it up. It won’t be long before you see the positive effects on your staff adoption, your customer satisfaction, and of course, your bottom line.

For a more detailed look, download Eight Tips for a Stellar User Experience today.

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