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COVID-19 presented a rapid change in the market that a small number of dealers were prepared for. These businesses enacted proactive communication channels that sync’d with business goals and governmental requirements to aid consumer transparency.
Join Cavan Robinson of DealerSocket, and Stephen Hailey of Honda of Cleveland as they discuss the immediate response to government mandate COVID-19 requirements, and give examples of dealers that hit the ground running with effective consumer messaging.
About the Presenters:
Stephen Hailey, Business Development Manager, Honda of Cleveland
With over 21 years of experience in the automotive industry, Stephen Hailey drives results at Honda of Cleveland (Bowers Automotive Group) as their Business Development Manager. In his career, he has been named National Salesman of the month four times, been named a top dealer in the country, and helped a Nissan dealership reached new heights by achieving $12 million in sales in a brand-new territory. He’s known for his big laugh and even bigger personality, and it’s easy to see why.
Cavan Robinson, Director, Product Marketing, DealerSocket
Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as Director of Product Marketing at DealerSocket, he leads a team of specialists in go to market strategies.