A Modern Retail Experience provides the customer an easy, efficient, digital option to purchasing a car without ever stepping foot in your showroom. Now more than ever before, delivering a positive experience online can truly help sustain a dealership during these difficult times. By holistically mapping out the customer’s entire experience, you can avoid the pitfalls of a poorly performing website and customer experience.
Join Subi Ghosh and Cavan Robinson as they come together to share best practices and provide templates and examples to help you think through the steps to deal with the increased virtual shopping. Our goal is to collaborate to provide a roadmap whether you have a Digital Retailing Tool or not.
As an industry, we can move forward together through collaboration and a free exchange of ideas.
About the Presenters:
Subi Ghosh, VP Marketing and OEM Relations, Stream Companies
Subi Ghosh spent her first 6 years in Automotive working her way from Internet Assistant to Sales and E-Commerce Director of Dealer Groups. Her passion for the industry and drive to be an advocate for dealers, aligns perfectly with her roles VP of Marketing and OEM Relations at Stream Companies and Founding Board Member of Women In Automotive. Subi has become a respected speaker at major Automotive Events including NADA, Digital Dealer, Driving Sales, and more. She keeps actively involved in the community to share knowledge, grow within her profession, and improve the way the industry sells and markets cars.
Cavan Robinson, Director, Product Marketing, DealerSocket
Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as Director of Product Marketing at DealerSocket, he leads a team of specialists in go to market strategies.