CRM Digital Marketing

Saving money with UTM codes

May 26, 2020

This webinar has ended, but you can view the recording below. 

Looking for the URL Builder worksheet Brandon shared? Click here.



Session Description:

“I know half the money I spend on advertising is wasted, but I can never find out which half.” – John Wannamaker. If you run ads for your dealership, or track website traffic in Google Analytics, this quote from the 1900s probably sounds a little too true! But there is a solutuon! During this webinar, you’ll learn how to use UTM codes on hyperlinks so you can track website traffic and monitor which marketing efforts are working — down to the campaign, channel, and promotion.

By using UTMs on your clickable links (emails, social media, etc), your dealership can keep marketing companies accountable and track your website visitors’ clicks in Google Analytics. DealerSocket CSM veteran Brandon Alexander joins us on this week’s webinar to talk all things UTMs, including an interactive demo so you can see EXACTLY how it works in Google Analytics.

If you’re trying to make sense of your website traffic reports, or just wondering where your ad dollars are going, this webinar is for you!


About the Presenters:

Brandon Alexander, Sr. Customer Success Manager at DealerSocket, Inc.
Brandon has over 24 years of automotive experience where he started off on the dealer side, spending 5 years as salesperson and internet sales manager at Ontario Motor Sales before joning DealerSocket. He has 14+ years of events under his belt including several auto shows, tire comparison events with Firestone, Goodyear and Pirelli, and vehicle launches. Brandon manages multiple YouTube channels and has held a Google Analytics Individual Qualification for 3 years, has his YouTube Growth Certification, and is in the process of getting his Facebook BluePrint.

Chad Munsey, Manager of Analytics and SEM, DealerSocket, Inc.
Chad Munsey and his team are responsible for driving results for DealerFire website & digital marketing customers, using their exceptional advertising skill to not only maximize ad spend, but move metal as well. A verified expert in Google Ads and Analytics, Chad is a go-to source of knowledge for car dealers who want to know the latest best practices for digital advertising.

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