Having a website that is friendly to users and search engines is vitally important in attracting the digital car customer of today. But just because your site is SEO optimized doesn’t mean that you should let it sit. Investing in content marketing can increase the reach of your dealership and keep your site in the good graces of the search engines. In the current organic search climate, content marketing is one of the absolute best ways to improve your SEO presence.
Each piece of content is custom written for your dealership by a person that knows the ins and outs of the OEM(s) that you represent and the area in which your business resides. Nothing is duplicated and everything is created with the end user in mind. The culmination of the work is targeted, highly valuable content that helps you increase your reach to get in front of brand new customers while also reconnecting with former customers. All the while, the content is improving the domain authority and health of your website. Relevant and custom content drives consumers to your website as a resource destination.
Content Marketing is SEO. If you are creating high quality content, you are increasing you SEO presence.
Create content that you would want to read yourself. It isn’t just about ranking, it’s about user experience.
Host a library of content about your brands and local market to increase your domain’s authority for the keywords you want to target.
We can fit the content product offerings with your business needs.
A consistent blogging strategy is an inexpensive way to improve your domain authority and overall reach. Our blogs focus on topics about your specific OEM, your local area, and what makes your dealership unique. When you build a library of valuable content through blogging, your domain authority goes up and your entire site will rank better for competitive terms that car buyers in your area are entering into the search engines.
Custom landing pages can also easily be paired with PPC or press releases when being implemented as part of a campaign. Our press releases run through a high-end distribution network that allow them to show up in search results. As a side bonus, these sites link back to your dealership’s website, which is a positive SEO factor as well.
Gone are the days of ranking pages simply by placing keywords in them. These days, you have to provide value if you want to have any chance of showing up in a top SERP position. Our landing pages target consumers in your area that are close to a purchase, and allow them to do the vehicle research on your site. Calls to action to current inventory and lead forms get you in touch with them quickly.
Ready to take control of your dealership’s online presence? Let’s get together and make it happen.
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We understand you may have a lot of questions about how our products work - and what they cost. We will be happy to set up a demonstration to show you exactly what you can expect from your DealerFire partnership. And of course, we can get you a quote as well. We know that you need quick answers, which is why we have staff available to answer your questions and show you around right away. Call us, email us, chat us, or fill out the form below and we’ll get in touch with you. We promise, it’s easy and painless.