We Are Automotive Blog

Follow along as we mine more gold from our wealth of data, analyze our latest findings, share successes, talk shop, and give you a peek behind the curtain at DealerSocket.

Driving Forward Podcast | What's Driving Your Website?

Driving Forward Podcast | What's Driving Your Website?

Driving Forward Podcast | What's Driving Your Website?

The guys who built the Engine 6 website platform discuss the unique challenges dealers face, and how to overcome them.

Read More
Connecting The Dots, Part 1: 
Linking the Digital Experience to Real Life

Connecting The Dots, Part 1: Linking the Digital Experience to Real Life

Connecting The Dots, Part 1: Linking the Digital Experience to Real Life

Linking the Digital Experience to Real Life

Read More
Customer Success White Board | It's Time to Ditch the Four Square

Customer Success White Board | It's Time to Ditch the Four Square

Customer Success White Board | It's Time to Ditch the Four Square

See why profit per day is the metric you need to track to improve the overall health of your dealership.

Read More
Automotive Podcast | The Difference Between Aging Policy and Aging Process

Automotive Podcast | The Difference Between Aging Policy and Aging Process

Automotive Podcast | The Difference Between Aging Policy and Aging Process

Auto dealers need more than an aging policy, they need a solid process to maximize the profit on each car on their lot.

Read More
Customer Success White Board | Why you need to run your dealership like a casino

Customer Success White Board | Why you need to run your dealership like a casino

Customer Success White Board | Why you need to run your dealership like a casino

See why profit per day is the metric you need to track to improve the overall health of your dealership.

Read More
The Best E-mail Capture Goal (and how to reach it)

The Best E-mail Capture Goal (and how to reach it)

The Best E-mail Capture Goal (and how to reach it)

How to set the best email capture goal for your dealership, build it into your sales process, and utilize the available tools to reach it.

Read More
Hustle at Scale, Part 3: Your Collections Powerhouse

Hustle at Scale, Part 3: Your Collections Powerhouse

Hustle at Scale, Part 3: Your Collections Powerhouse

Intelligent tasking increases productivity at your dealership

Read More
Automotive Podcast | The best metrics to inform your pricing strategy

Automotive Podcast | The best metrics to inform your pricing strategy

Automotive Podcast | The best metrics to inform your pricing strategy

To build the most effective aging strategy, dealers should track their profit per day.

Read More
Automotive Podcast | Equity Mining and Inventory Management

Automotive Podcast | Equity Mining and Inventory Management

Automotive Podcast | Equity Mining and Inventory Management

DealerSocket's customer success specialists talk about the impact equity mining and how dealers can use it to their advantage.

Read More
Hustle at Scale pt. 2: Meet Your New MVP

Hustle at Scale pt. 2: Meet Your New MVP

Hustle at Scale pt. 2: Meet Your New MVP

Intelligent DMS workflows increase productivity at your dealership

Read More
Geofencing: Talk Nerdy To Me

Geofencing: Talk Nerdy To Me

Geofencing: Talk Nerdy To Me

Create a rule-based marketing platform that allows DealerFire users to segment traffic based on location.

Read More
3 Reasons A Fast Loading Website Is Critical To Independent And BHPH Dealers.

3 Reasons A Fast Loading Website Is Critical To Independent And BHPH Dealers.

3 Reasons A Fast Loading Website Is Critical To Independent And BHPH Dealers.

The difference between a new lead and a lost opportunity, on your independent dealership website, can be mere seconds. Find out why. #dontgetdumped

Read More
Inventory+ Absolute Sourcing

Inventory+ Absolute Sourcing

Inventory+ Absolute Sourcing

Absolute Sourcing is a one-stop shop for dealers to source their inventory.

Read More
How Independent and BHPH Dealers can increase profits not staff

How Independent and BHPH Dealers can increase profits not staff

How Independent and BHPH Dealers can increase profits not staff

DealerSocket's latest technology boosts profits without adding headcount at the independent and BHPH automotive dealership.

Read More
How Automation Puts the

How Automation Puts the "Special" in Dealer Website Specials

How Automation Puts the "Special" in Dealer Website Specials

Creating a great specials page can be a time-consuming, pull-your-hair-out undertaking.

Read More
How Buy Here Pay Here Dealers Benefit from Credit Reporting

How Buy Here Pay Here Dealers Benefit from Credit Reporting

How Buy Here Pay Here Dealers Benefit from Credit Reporting

Automated credit reporting gives BHPH dealers the unique opportunity to remain compliant as they help their customer rebuild credit and move toward their dreams. These dealers build a loyal customer base and a stronger community.

Read More
Automotive Texting Best Practice

Automotive Texting Best Practice

Automotive Texting Best Practice

Franchise, Marketing, Technology, Process, Sales

Read More
Digital Retail Accuracy: The Easier Path to a Better Salesroom Experience

Digital Retail Accuracy: The Easier Path to a Better Salesroom Experience

Digital Retail Accuracy: The Easier Path to a Better Salesroom Experience

Inventory+, inventory management, data, auction, appraisals, vehicle merchandising, vehicle syndication, mobile technology, service drive, SEM, SEO, millennials, mobile inventory app, technology platform

Read More
Transparency, Trust, Timeliness - Digital Retail 2.0

Transparency, Trust, Timeliness - Digital Retail 2.0

Transparency, Trust, Timeliness - Digital Retail 2.0

Inventory+, inventory management, data, auction, appraisals, vehicle merchandising, vehicle syndication, mobile technology, service drive, SEM, SEO, millennials, mobile inventory app, technology platform

Read More
Transparent Digital Retail is a Win for Dealerships and Customers

Transparent Digital Retail is a Win for Dealerships and Customers

Transparent Digital Retail is a Win for Dealerships and Customers

Inventory+, inventory management, data, auction, appraisals, vehicle merchandising, vehicle syndication, mobile technology, service drive, SEM, SEO, millennials, mobile inventory app, technology platform

Read More
Personalizing the Customer Experience

Personalizing the Customer Experience

Personalizing the Customer Experience

Inventory+, inventory management, data, auction, appraisals, vehicle merchandising, vehicle syndication, mobile technology, service drive, SEM, SEO, millennials, mobile inventory app, technology platform

Read More
CRM and Customer Loyalty

CRM and Customer Loyalty

CRM and Customer Loyalty

Inventory+, inventory management, data, auction, appraisals, vehicle merchandising, vehicle syndication, mobile technology, service drive, SEM, SEO, millennials, mobile inventory app, technology platform

Read More
Dynamic Remarketing

Dynamic Remarketing

Dynamic Remarketing

Inventory+, inventory management, data, auction, appraisals, vehicle merchandising, vehicle syndication, mobile technology, service drive, SEM, SEO, millennials, mobile inventory app, technology platform

Read More
Three Strategies for Competing with the Franchise Giant

Three Strategies for Competing with the Franchise Giant

Three Strategies for Competing with the Franchise Giant

Independent auto dealers face a tough challenge in today's market. The most significant difference-maker is a strategic investment in technology.

Read More
Industry Forecast: The Used Car is King

Industry Forecast: The Used Car is King

Industry Forecast: The Used Car is King

The shift to quality newer used car sales by franchise dealers and the availability of inventory has led independents looking at a new market, older used cars.

Read More
Selling Cars in a Microwave Society

Selling Cars in a Microwave Society

Selling Cars in a Microwave Society

Inventory+, inventory management, data, auction, appraisals, vehicle merchandising, vehicle syndication, mobile technology, service drive, SEM, SEO, millennials, mobile inventory app, technology platform

Read More
Good Technology Fosters Engagement

Good Technology Fosters Engagement

Good Technology Fosters Engagement

Dealership technology, Blackbird platform, Blackbird, mobile CRM, mobile sales app, J.D. Power, Dealership Action Report, mobile technology, CRM, mobile apps, vehicle inventory, mobile desking, mobile payment presentation, VDP, vehicle merchandising, D

Read More
Bridge The Gap

Bridge The Gap

Bridge The Gap

Customer experience, millennials, online reviews, social media, CSI, mobile apps, mobile technology, CRM, Blackbird, DealerFire, dealership websites

Read More
Leverage Mobile Technology

Leverage Mobile Technology

Leverage Mobile Technology

Inventory+, inventory management, data, auction, appraisals, vehicle merchandising, vehicle syndication, mobile technology, service drive, SEM, SEO, millennials, mobile inventory app, technology platform

Read More
Dealership Platform - User Experience = Customer Experience

Dealership Platform - User Experience = Customer Experience

Dealership Platform - User Experience = Customer Experience

The goal with any CRM should be to create a better user experience for dealership employees. This leads to a better consumer experience that not only meets expectations, but also boosts loyalty and increases transactions.

Read More
Data Integration: Advantage, Dealer

Data Integration: Advantage, Dealer

Data Integration: Advantage, Dealer

The goal with any CRM should be to create a better user experience for dealership employees. This leads to a better consumer experience that not only meets expectations, but also boosts loyalty and increases transactions.

Read More
UX Disruption

UX Disruption

UX Disruption

Today's automotive consumer wants efficient communication and speed of transaction, and though it has been a relatively slow process, we have responded.

Read More
Equity Mining for Dealerships - Discover Key Opportunities That Shine

Equity Mining for Dealerships - Discover Key Opportunities That Shine

Equity Mining for Dealerships - Discover Key Opportunities That Shine

Identify where a consumer is in the customer lifecycle to turn your loss into success and, ultimately, increase your ROI.

Read More
Dealership Marketing - Surveys, Social Media, and CSI

Dealership Marketing - Surveys, Social Media, and CSI

Dealership Marketing - Surveys, Social Media, and CSI

Automotive consumers want to know the culture of the dealership with which they will do business.

Read More
Automotive Dealerships - Communication is Key

Automotive Dealerships - Communication is Key

Automotive Dealerships - Communication is Key

Regardless of the source, a prepared dealer can take advantage of the next phase of this unprecedented influx of vehicles on domestic roadways.

Read More
Using CRM to Get a Raise - DealerSocket Blog

Using CRM to Get a Raise - DealerSocket Blog

Using CRM to Get a Raise - DealerSocket Blog

Make your CRM work for you to sell more cars and make more money

Read More

"That Guy" is Alive and Well on Your Website

"That Guy" is Alive and Well on Your Website

A digital version of the stereotypical car salesman is living on thousands of dealership websites

Read More
Digital Marketing is a New Tradition | DealerSocket Blog

Digital Marketing is a New Tradition | DealerSocket Blog

Digital Marketing is a New Tradition | DealerSocket Blog

Digital marketing is not replacing TV, radio, and print. It's part of a new tradition. Add it to your marketing mix to reach more consumers than ever.

Read More
Digital Dealer Is Back: DD23 - DealerSocket Blog

Digital Dealer Is Back: DD23 - DealerSocket Blog

Digital Dealer Is Back: DD23 - DealerSocket Blog

The Digital Dealer Automotive Conference is upon us, this time in Las Vegas. It's Q4 event season and DS Booth #601 at DD23 is the place to be.

Read More
Introducing DealerFire Academy - DealerSocket Blog

Introducing DealerFire Academy - DealerSocket Blog

Introducing DealerFire Academy - DealerSocket Blog

Digital retail, content marketing, paid search, and social is the best way to reach consumers. Come to DealerFire Academy featuring Google to learn more.

Read More
Brick and Mortar is Back! - DealerSocket Blog

Brick and Mortar is Back! - DealerSocket Blog

Brick and Mortar is Back! - DealerSocket Blog

The way people shop for cars has changed. The consumer has spoken, and he or she wants to include you in the vehicle purchase!

Read More
Display Advertising in Automotive - DealerSocket Blog

Display Advertising in Automotive - DealerSocket Blog

Display Advertising in Automotive - DealerSocket Blog

Display advertising is an excellent tool to add to your digital advertising arsenal and has far-reaching capabilities.

Read More
eBay Motors Premier Placement

eBay Motors Premier Placement

eBay Motors Premier Placement

DealerSocket and eBay Motors have partnered to bring you the Premier Placement Program, bridging the gap between your dealership and buyers nationwide. Tap into the power of the largest online automotive marketplace.

Read More
14 Ways to Avoid Accounting Stress - DealerSocket Blog

14 Ways to Avoid Accounting Stress - DealerSocket Blog

14 Ways to Avoid Accounting Stress - DealerSocket Blog

Month- and year-end accounting stress can hit a dealership like a ton of bricks. We've come up with 14 key strategies to end the struggle.

Read More
Five Accounting Best Practices - DealerSocket Blog

Five Accounting Best Practices - DealerSocket Blog

Five Accounting Best Practices - DealerSocket Blog

Ensure your financials are accurate, reliable, and timely. Analyze your financials continuously, what each consists of, and make adjustments if necessary.

Read More
Join the Digital Retail Age - DealerSocket Blog

Join the Digital Retail Age - DealerSocket Blog

Join the Digital Retail Age - DealerSocket Blog

Digital retail will be the next explosion in the auto industry. Dealers need full technology integration to deliver the showroom experience online.

Read More
The Platform of Choice - DealerSocket Blog

The Platform of Choice - DealerSocket Blog

The Platform of Choice - DealerSocket Blog

Consumers can hit as many as 900 digital touch-points while conducting car research. Understanding how they use mobile is key for your dealership.

Read More
Make Success Automatic - DealerSocket Blog

Make Success Automatic - DealerSocket Blog

Make Success Automatic - DealerSocket Blog

Countless independent dealerships overlook 13 workflows that absolutely should be automated. Automate one or two (or all) of the following workflows; the boost in your profits will be worth it.

Read More
Alternatives to Third-Party Leads - DealerSocket Blog

Alternatives to Third-Party Leads - DealerSocket Blog

Alternatives to Third-Party Leads - DealerSocket Blog

Why not pull the plug on third-party leads? Dealers don't think they can get the same quantity of leads anywhere else. Not true - you've got options.

Read More
Reclaim Tax Refunds With Tax Max - DealerSocket Blog

Reclaim Tax Refunds With Tax Max - DealerSocket Blog

Reclaim Tax Refunds With Tax Max - DealerSocket Blog

Tax season has become nonexistent for many dealers. Dealers that are prepared keep having record tax seasons with escalating revenues.

Read More
Customized Training: Hands on Lab - DealerSocket Blog

Customized Training: Hands on Lab - DealerSocket Blog

Customized Training: Hands on Lab - DealerSocket Blog

Hands on Lab by DealerSocket utilizes cutting-edge online tools to train staff on demand rather than waiting for a trainer to come to the dealership.

Read More
Your Success Is Our Success - DealerSocket Blog

Your Success Is Our Success - DealerSocket Blog

Your Success Is Our Success - DealerSocket Blog

DealerSocket works with dealers to develop the best products in the industry: CRM, websites, digital marketing, sales & marketing, inventory, and more

Read More
Mobile Tech Closes More Deals - DealerSocket Blog

Mobile Tech Closes More Deals - DealerSocket Blog

Mobile Tech Closes More Deals - DealerSocket Blog

Your customers expect the information they need, how and when they need it. We have found four reasons that mobile should be part of your dealership's business strategy.

Read More
Create Stellar User Experience - DealerSocket Blog

Create Stellar User Experience - DealerSocket Blog

Create Stellar User Experience - DealerSocket Blog

When dealership software follows UX and UI best practices, your customers enjoy the buying experience, saving you lots of time and money.

Read More
Advanced Segments - DealerSocket Blog

Advanced Segments - DealerSocket Blog

Advanced Segments - DealerSocket Blog

Advanced segments dig down into your data to vastly improve user experience on your website. How do you create an advanced segment? It’s easy.

Read More
Focus on CRM to Tell Your Brand Story - DealerSocket Blog

Focus on CRM to Tell Your Brand Story - DealerSocket Blog

Focus on CRM to Tell Your Brand Story - DealerSocket Blog

One of the most influential tools dealers can use to affect customer experience and branding is customer relationship management (CRM) software.

Read More
Use Non-Automotive Local Content to Convert Potential Customers Into Loyal Customers  - DealerSocket Blog

Use Non-Automotive Local Content to Convert Potential Customers Into Loyal Customers - DealerSocket Blog

Use Non-Automotive Local Content to Convert Potential Customers Into Loyal Customers - DealerSocket Blog

All great websites are built around content, but not all content is great at expanding your business. DealerFire’s content marketing team brings your dealership to top of mind with local blog content.

Read More
The DealerSocket Tech Platform - DealerSocket

The DealerSocket Tech Platform - DealerSocket

The DealerSocket Tech Platform - DealerSocket

The DealerSocket platform unifies your tools to track the needs of your customers and maximize the value of your vehicles - and bring them together digitally.

Read More
Examining Your Operational Tech Stack

Examining Your Operational Tech Stack

Examining Your Operational Tech Stack

With NADA 100 fast approaching, we look at how dealerships should gauge their operational tech stack and evaluate new offerings at the 2017 conference.

Read More
Setting the Standard for Website and Marketing Customer Service - DealerSocket

Setting the Standard for Website and Marketing Customer Service - DealerSocket

Setting the Standard for Website and Marketing Customer Service - DealerSocket

How DealerSocket manages exceptional customer service: Five essentials to maintain a strong relationship with busy clients in a fast-paced, pressure-driven industry.

Read More
 Put your Service Drive on Autopilot and Increase Efficiency

Put your Service Drive on Autopilot and Increase Efficiency

Put your Service Drive on Autopilot and Increase Efficiency

It's OK To Be Lazy; Just Be Intelligent About It

Read More
DealerSocket at NADA2017: Bigger is Better at NADA100

DealerSocket at NADA2017: Bigger is Better at NADA100

DealerSocket at NADA2017: Bigger is Better at NADA100

DealerSocket gets ready to boast new product releases, including CRM, websites, desking, equity mining, and more at NADA100 2017 in New Orleans, LA. Witness the latest in digital retail for auto dealer's websites. Experience DealerSocket's biggest booth y

Read More
Mining Core Vehicles with Revenue Radar

Mining Core Vehicles with Revenue Radar

Mining Core Vehicles with Revenue Radar

Instead of exerting tremendous effort digging through mountains of data, use tools such as DealerSocket's equity mining tool, Revenue Radar, to make it easy while identifying significant revenue opportunities.

Read More
What Sells Cars Online

What Sells Cars Online

What Sells Cars Online

There are many different thoughts and approaches when it comes to digital retailing. What is the standard for a successful digital retail strategy?

Read More
Email Marketing is more than Spamming | Email marketing by DealerSocket

Email Marketing is more than Spamming | Email marketing by DealerSocket

Email Marketing is more than Spamming | Email marketing by DealerSocket

Personalized email marketing helps to build relationships with your customers. Learn how DealerSocket's Marketplace emails can help set up step up your email marketing game.

Read More
Interact and Convert Customers with Google Adword Extensions by DealerFire | DealerSocket

Interact and Convert Customers with Google Adword Extensions by DealerFire | DealerSocket

Interact and Convert Customers with Google Adword Extensions by DealerFire | DealerSocket

DealerSocket helps you gain your competitive advantage. Message extensions for Google Adwords are now available. Message extensions are click-to-message ads that bring the efficiency and effectiveness of messaging to search ads.

Read More
Reflecting Back, Looking Ahead, and Giving Thanks - DealerSocket

Reflecting Back, Looking Ahead, and Giving Thanks - DealerSocket

Reflecting Back, Looking Ahead, and Giving Thanks - DealerSocket

Giving thanks and looking back at where DealerSocket CRM has been, where UI/UX is going, and the future of our fully integrated technology platform, including website, digital marketing, inventory management, desking, service, equity mining, independent D

Read More
Mining the Modern Dealership

Mining the Modern Dealership

Mining the Modern Dealership

Data mining efficiently, cost-effectively extracts valuable data from a DMS resulting in higher ROI and customer loyalty.

Read More
Track website visitors with Google UTM Parameters

Track website visitors with Google UTM Parameters

Track website visitors with Google UTM Parameters

Get the most out of your marketing efforts by using Google Analytics to track website traffic from each campaign.

Read More
Efficiency - Working Your Internal Auction Lanes - DealerSocket

Efficiency - Working Your Internal Auction Lanes - DealerSocket

Efficiency - Working Your Internal Auction Lanes - DealerSocket

Dealers are in a constant search for incremental revenue opportunities. Are you working your internal auction lanes to acquire vehicles for used car sales?

Read More
Social Media Marketing for Car Dealerships

Social Media Marketing for Car Dealerships

Social Media Marketing for Car Dealerships

Social Media Marketing is about identifying with customers on a personal level.

Read More
Seize a Competitive Advantage With Data Mining - DealerSocket

Seize a Competitive Advantage With Data Mining - DealerSocket

Seize a Competitive Advantage With Data Mining - DealerSocket

Data mining presents an underutilized opportunity to schedule and close leads with data from your own dealership management system.

Read More
Leverage Google's featured snippets for your automotive websites

Leverage Google's featured snippets for your automotive websites

Leverage Google's featured snippets for your automotive websites

Embrace featured snippets to boost traffic, brand recognition, as well as higher domain authority for your dealership’s website.

Read More
How New Facebook Changes Affects Your Dealership - DealerSocket

How New Facebook Changes Affects Your Dealership - DealerSocket

How New Facebook Changes Affects Your Dealership - DealerSocket

An outdated, incomplete Facebook Page will cause more harm than good. These tips create an extremely visible, interactive extension of your dealership.

Read More
KC’s Corner

KC’s Corner

KC’s Corner

Your Dealership’s Natural Ability (DNA) is more important today that it’s ever been. Learn how to identify it and outperform the market.

Read More
COMMUNICATION IS EVERYWHERE, EXCEPT IN DEALERSHIPS - DealerSocket

COMMUNICATION IS EVERYWHERE, EXCEPT IN DEALERSHIPS - DealerSocket

COMMUNICATION IS EVERYWHERE, EXCEPT IN DEALERSHIPS - DealerSocket

Data mining and automation reaches your constantly connected customer. Don

Read More
Automotive Dashboards and Website Metrics That Matter - DealerSocket

Automotive Dashboards and Website Metrics That Matter - DealerSocket

Automotive Dashboards and Website Metrics That Matter - DealerSocket

How to get started with Google Analytics Dashboards and access the best information for your automotive dealership.

Read More
DealerFire is a Premier Google Partner - DealerSocket

DealerFire is a Premier Google Partner - DealerSocket

DealerFire is a Premier Google Partner - DealerSocket

DealerFire offers many Google AdWords advantages including our products and the level of service that we have worked hard to perfect.

Read More
Break the chains of desktop detainment with DealerSocket mobile

Break the chains of desktop detainment with DealerSocket mobile

Break the chains of desktop detainment with DealerSocket mobile

DealerSocket provides the mobile platform to allow your employees to do what they need to do, wherever they are, whenever they need, to accomplish their tasks.

Read More
Creative Marketing That Sets Your Brand Apart - DealerSocket

Creative Marketing That Sets Your Brand Apart - DealerSocket

Creative Marketing That Sets Your Brand Apart - DealerSocket

Marketers must be unique and take risks in today’s rapidly changing marketing landscape. Your passion for your organization is paramount to your success.

Read More
Mobile Desking Boosts Efficiency and Transparency - DealerSocket

Mobile Desking Boosts Efficiency and Transparency - DealerSocket

Mobile Desking Boosts Efficiency and Transparency - DealerSocket

Create goodwill with your customers and improve your bottom line with cutting-edge mobile desking dealership technology.

Read More
How We Got Nathaniel Rateliff To Perform At DealerSocket User Summit 2016

How We Got Nathaniel Rateliff To Perform At DealerSocket User Summit 2016

How We Got Nathaniel Rateliff To Perform At DealerSocket User Summit 2016

Register for DealerSocket User Summit 2016 to see Nathaniel Rateliff & The Night Sweats.

Read More
Digital Dealer 21 Wrap-Up - DealerSocket

Digital Dealer 21 Wrap-Up - DealerSocket

Digital Dealer 21 Wrap-Up - DealerSocket

Insight into the 3-day dealer sales, marketing, and online strategy tech event in Las Vegas

Read More
Welcome to DealerSocket's new blog, We Are ...

Welcome to DealerSocket's new blog, We Are ...

Welcome to DealerSocket's new blog, We Are ...

Welcome to the new blog by DealerSocket. Follow along as we share successes, best practices, sneaks and peeks of new things to come, and more.

Read More
Come See What’s New with DealerSocket at Digital Dealer

Come See What’s New with DealerSocket at Digital Dealer

Come See What’s New with DealerSocket at Digital Dealer

DealerSocket is passing out some great swag and demoing some great new releases from DealerFire, Inventory+, CRM, and Service at Digital Dealer 21. Stop by booth #627 and say hi!

Read More
DSUS featured classes

DSUS featured classes

DSUS featured classes

When it comes to justifying the business expense to attend, look no further than the featured classes at DealerSocket User Summit 2016.

Read More

© 2018 DealerSocket. Attn: by using this website you agree to these Terms and Conditions. | Sitemap