Aug. 10, 2017 7:30 a.m. – 5:30 p.m.,
Google HQ, Mountain View, CA

Register Today

DealerFire Academy
featuring Google:
Digital Marketing

The Digital Dealership Starts Here

Whether your dealership is looking for its first spark toward building a successful digital marketing strategy or to reignite its efforts, there is something of value to take away from DealerFire Academy presented by DealerSocket. This one-day event brings the brilliant minds behind DealerSocket’s DealerFire and Google experts together under one roof to share authoritative insight into building effective websites, content marketing, paid advertising, video advertising, and more.

Aaron Schinke, Director of Product, Digital, DealerSocket
Survival of the Fittest: Digital Retail
To transform a tepid consumer into a trusting customer, you must deliver a great digital experience. Dealership digital analytics guru Aaron Schinke shares staggering data that will have you rethinking your digital strategy.

Brad Perry, CPO and Co-Founder, DealerSocket
Your Dealership Loud and Clear: Digital Marketing + CRM
You spend good money marketing your dealership, but do you have any idea how effective it is? Marketing attribution is an age-old quandary, but with CRM, you can crack the code. Come see one of the minds behind DealerSocket demonstrate how.

Cavan Robinson, OEM Product Manager, DealerSocket
Increase Gross Profits, Retain Customers: Focus on Fixed Ops and Parts
Put an end to independent shops swiping your customers after the sale. Cavan will cover four essential digital marketing tactics that make your store a complete vehicle, parts, and service shop that retains clients throughout the customer lifecycle.

Jay Majithia, Google Expert
The Future of Digital Marketing
See what the future holds for digital marketing and mobile. Jay breaks down the latest data and trends from Google and Polk.

Kevin Lao, Google Expert
How to Use YouTube at Your Dealership
Your YouTube audience is different from those who see your spot on TV, and that is an important distinction. Kevin will discuss how to best utilize YouTube at your dealership and test what really works in this market.

Food and Merriment
No need to pack a lunch; we’ll bring the food and drinks. We’ll also be giving out DealerSocket and Google swag. You don’t want to miss it!

Event details

When: Aug. 10, 2017 7:30am – 5:30pm

Where: Google HQ, Mountain View, CA

What: A one day event revolving around education and insights on digital marketing including websites, content marketing, paid advertising, video advertising, and more.


Agenda:

7:30

Meet at Computer History Museum at 1401 N Shoreline Blvd, Mountain View, CA 94043 (No parking available at Googleplex)

8:00

Shuttle transport begins to Googleplex

9:00

Event registration and breakfast

9:15

Welcome address,
Brad Perry, DealerSocket CPO & Co-Founder

9:45

The Future of Digital Marketing,
Jay Majithia, Google Expert

10:30

Break

10:45

How to Use YouTube at Your Dealership,
Kevin Lao, Google Expert

11:30

Lunch

12:15

Survival of the Fittest: Digital Retail,
Aaron Schinke, DealerSocket Director of Product – Digital

1:00

Your Dealership Loud and Clear: Digital Marketing + CRM,
Brad Perry, DealerSocket CPO and Co-Founder

1:45

Break

2:00

Increase Gross Profits, Retain Customers: Focus on Fixed Ops and Parts,
Cavan Robinson, OEM Product Manager

2:45

Workshop wrap-up,
Brad Perry, DealerSocket CPO and Co-Founder

3:30

Happy Hour at Scratch hosted by DealerSocket staff

6:00

Shuttle transport begins to Computer History Museum at 1401 N Shoreline Blvd, Mountain View, CA 94043